So what is SEO link building? Link building is a process of getting other websites to link back to your website. All marketer and business owners would be interested in building links to drive referral traffic and increase their site authority. This can be done with SEO consultants in Singapore.
There is no doubt that creating great inbound links for your website is a daunting task. Although many website owners get their backlinks by spamming the blog comment section, this is neither necessary nor effective for their search engine optimization efforts. Although there is a lot of discussion about inbound link generation, there is very little discussion about specific ways to do it.
Fortunately, link building strategies are not as difficult to implement as many people say. Think of it as a social network, if you are a source of great content and present it to the right people, they will share it. With this in mind, we’ll help you get started using proven and effective techniques to help you build legitimate inbound links. Read on to learn how to use these links to brainstorm your SEO strategy.
Here are 20 SEO Link Building Strategies to help you double your traffic in just 6 months
1. Help another webmaster fix an error on their website
This would be those times where connections come in handy. When you find broken links on other sites, let them know, politely, and provide them with a piece of your own content that would be a suitable replacement for that broken link. Be helpful, friendly, and personal. This could be an opportunity to start building a relationship with the webmaster too. This is a key step in your SEO services!
2. Maintain steady blog with great content
Consistently creating great blog content that people naturally want to link to is one of the most trusted and authentic ways to organically generate inbound links. You should post content that is directly related to your industry and that is useful to your readers. In this way, they feel the need to share it. They can even link to it from their own website if they have one. Also, are you concentrating on long-tail SEO keywords to drive conversions? If you are only focusing on the short-tail for branding awareness, you need to re-think your SEO strategy!
3. Search for and monitor your competitors backlinks
Look for opportunities to obtain similar links. This is a great way to easily find high-value link opportunities. Research the competitions weekly or monthly to find new opportunities. You can take advantage of them while they are still fresh
You can use a link analysis tool such as Majestic and Ahrefs to get a list of the backlinks for one of your competitors. Afterwards check out what type of post is earning backlinks and benefiting from that off-page search engine optimisation services. This is an important off-page link building tactic in your SEO quest to reach page 1 of Google!
4. Link to other blogs on your blogs
The blog aims to be a social tool. The more links you have to others, especially when you do this in a consistent, opportunity-oriented manner, the more likely one of the bloggers will give back. In addition, you cannot cover everything on the blog. It makes sense to use the vast resources on the Internet to make your blog experience better and bring more rewards to your readers. A reliable SEO company would give this worthy tip to you.
5. Identify broken links through site-crawling tools
Some webmasters may link to your site but using an old or broken link. Something like this is natural as you change and update your websites over time. However, these inbound links are still valuable and you can still update them.
How you may ask, well you can start off by using tools such as Dead Link Checker, Link Juice Recovery tool, and Screaming Frog to scan for broken links on the website. Then, using the template that we will share later on to reach out to the webmasters with the correct link as a replacement. Are you getting a 100% score for your on-page SEO?
6. Write guest blog posts
Create and write a great blog post and compare it with your suitable blog. If someone accepts, they should be willing to give you an inbound link in the post. Guest blogs are a great way to promote your expertise and get quality white hat links. Not sure who to write to?
Well most media allow people to submit original articles on topics relevant to their readers. However, you should start directly with posts in your niche. If you are a brand agency, you can consult brand publications. Having said that, here are 5 big mistakes in Search Engine Optimization that you must definitely avoid!
7. Search for and monitor mentions of your brand
Contact webmasters about turning those mentions into inbound links only when it is warranted like when they are citing the data of yours as an example. This is called the link reclamations.
You can monitor brand mentions by setting up alerts using tools such as Mention or Buzzsumo and adding keywords that are related to your brand or products. Do make sure you exclude any mentions from your own website within the alert, which you are able to do in these tools settings.
Here is an email template on tip number 5:
8. Curate and publish helpful resource lists
Resource lists are good link bait and useful content for readers. If you create a comprehensive resource list, other bloggers will easily link to it in their own posts instead of repeating and curating all of this content themselves.
9. Write newsjack posts
A news jack is to capitalize on the popularity of news stories to drive sales and marketing success. If you’re the first blogger to comment on a news event, Google’s algorithmic “freshness” component climbs to the top of the SERP, others link to the content in their accounts story
10. Create case studies about your most impressive clients
If any of your clients look good in case studies about your business, you can actually bet that they will be linking to your website. However, you have to make them good, which means choosing companies that have seen the ebay results, are enthusiastic and know your products and services well. This means asking the right set of questions and laying out the case study in an attractive manner and comprehensive way.
11. Volunteer to be the subject of a case study
Currently, companies are looking for customers who are willing to be the subject of a case study. By volunteering your time for one of your major vendors, you will be getting a backlink from the case study once it is published. This would be an actual big deal for your company to grow too.
12. Do some outreach when you have big news or a great piece of content
When it gets media attention and is published in industry publications, it can help build a brand, increase specific expertise, increase credibility, and of course, get backlinks from authoritative sources.
First, create a dedicated page for your story on your target website. Then contact some reporters and/or publications, and you can see who really values your story. Be sure to provide the context of your request, follow their rules, write a compelling subject line in the introductory email, and provide help instead of boasting.
13. Write book reviews
You can provide a comprehensive review about another author’s content, there is a very good chance that the authors and others will link to it.
14. Send out a joint press release when your news involves another company
This will help you reach hundreds and thousands of other related websites that are a press release about just your company. It may not have linked to your website but it will give you a chance to reach a larger number of people and get more backlink as a result of doing this.
15. Conduct free webinars, and post archived copies online
If it helps and has lots of information, your attendees will absolutely share it. One of the easiest ways to do this is to convert your PowerPoint presentation slides to a SlideShare presentation and embed the presentation into your blog post. It will also be included on the landing page of the seminar, and anyone who has already finished and is about to sign up for the webinar can check out the presentation.
To get better opportunities from backlinks to these archived webinar pages, affiliate with other companies, brands or influencers for the webinar. The two well-coordinated brands not only give powerful presentations, but also spread the audience after the webinar.
16. Write press releases about interesting company news
Turning your PR strategy into an inbound one will create opportunities that were not there before and carve out a place for your company, building a meaningful mindshare in the process with your target audience by turning it.
Once you have written a good press release, post it up on your website and then push out your releases to one of the big newswires to get more coverage about it.
17. Create shareable templates
Templates are things that people will find useful enough to link to, it is a free tool. Before creating a template, you have to think about what kind of template would be best to make people’s job easier and simpler.
A designer might create a library of downloadable business card templates to which others could link it over and over again. Bookmarkable content is often the kind of content that gets lots of inbound links.
18. Do something funny
By doing something funny, it will spread like wildfire (viral). Think about funny inside jokes in your industry or company and capitalize on it with some humorous content that can be linked by the others. Create a meme, short video or a tweet that captures the joke. Be careful on how your audience understands and how they would reply so it will not be taken as an offensive joke. Sharing an example of an SEO meme created by iClick Media.
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19. Create compelling infographics
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People absolutely love sharing infographics. People who create the source of an infographic directly will be able to connect to the original source. You can also share the design with the cited sources to increase the likelihood of inbound links, and make the infographic embed code easily accessible.
It is okay if you are not a designer. Anyone can create a professional looking, high quality infographic by using free infographic templates online. Before creating an actual infographic, you will want to come up with a topic that can actually be visualized and that relates to your industry. For advanced infographics, consider creating video-based SEO infographics. 🙂
Sharing an SEO infographics here:
20. Create other form of visual content
Visualization of cartoon content, including charts and graphs, is an important part of your visual content marketing strategy, and is a great way to get inbound links. Others will probably skip the fuss to create their own visual content and link you instead because they take time and money to create. You can create your own graphics using free online design tools, even if you are not tech-savvy.
That is all we got for 20 SEO link building strategies for you. If you can’t seem to be doing all of this alone, you can contact any SEO company in Singapore. They will be able to provide you with all this information and work under their SEO services. Do take your time to search for the right seo consultants in Singapore as there are plenty of them. Find the one that is suitable just for you! Remember, the cost of the SEO should not be the sole factor in your decision-making process. Consider also their portfolio, their experience, their SEO methodology, and etc!