Heard of the word SEO and wondering what it means? Well SEO stands for Search Engine Optimisation. SEO services are provided by many companies all over the world. It is a process of making your website more visible to the online digital world.

As it is used worldwide, the competition is tough as many people are using it to have higher chances of being more visible then other websites. There are many SEO consultants in Singapore that are known for being experienced in SEO which is one of the reasons why many companies are well known all over the world. However, do you know how to choose an SEO vendor that can provide excellent and reliable SEO services at an affordable price? How much is considered a reasonable price for your Search Engine Optimisation work? Let us share.

What exactly is SEO?

The answer as mentioned above is Search Engine Optimisation, in layman terms is basically a process that improves the chances of your website being more visible when people search for a certain keyword on Google or other search engines.The more visible your site, the more attention you will gain as more eyes will be able to see your site which will then attract more business for you.

How does Search Engine Optimization work?

Search Engines uses bots to go from site to site to collect information about those pages and put them in an index. The index is basically a giant harddrive that stores all the information it has collected and it makes it possible that it can pull up a website that you are searching for exactly.

It has complex SEO algorithms that analyze the sites in the index and takes into consideration the various different types of factors that determine the order in which the websites should come in based on our search.

Unlike paid search ads, spending money to get a higher search rank is not possible hence SEO services have to put in the effort and work to get a higher rank.

Why is SEO important for marketing?

Search engine optimization is a key factor when it comes to digital marketing as millions of people all over the world conduct millions of searches, with the same objective of finding a particular information on many things such as products or services and many more. Hence greater visibility and higher ranking compared to others can create a more positive impact on your site.

How Much Does It Cost For SEO Services In Singapore?

A benefit of hiring a professional SEO vendor is that they will be able to give you the right price estimate for your campaign. There is also the possibility of you doing it yourself which could save you your money but we strongly advise not to unless you have a full-time experienced SEO practitioner doing the work for you in your office.

Types Of Local SEO	Costs of SEO
Local SEO (Simple Keywords)	SGD$300 to SGD$500 per month
Mid-Level SEO Campaign	SGD$400 to SGD$900 per month
Comprehensive International SEO	SGD$2,000 starting price per month

What is the best price for SEO in Singapore?

There definitely are cheap SEO services in Singapore however the idea of cheap is different for everyone. Most SEO companies in Singapore follow the same method of how they charge, which is by having a monthly package, where they charge a fixed price every month for a number of keywords. The price increases as the number of keywords increase. The price also varies depending on the experience and portfolio of the company you have chosen.

The cost of an SEO can range anywhere from SGD$500 to SGD$4,500 per month.  The difference in cost is attributed to the different factors such as:

• Number of SEO Keywords
• Difficulty of the chosen Keywords
• Website Built and Quality
• Local or International SEO campaigns
• Add-ons such as Web Maintenance and Copywriting Services

There is no fixed price or standard rate that is being charged. If you ask any SEO consultant what the price of their SEO services are, they will all give you the same reply stating that it depends. SEO services pricing varies from company to company in Singapore.

Factors That Affect The Cost Of SEO Services In Singapore

Here is a list of factors that come into consideration when deciding the costs of the service;

• Services & Benefits
  • The cost will largely depend on the services required and the benefits that are included in the campaign.
  • Not all SEO companies will provide you with all the services such as blog content, content distribution and more.
  • At the end of the day you should pick something within your budget.
• The Experience
  • The greater the profile and knowledge of the SEO company the higher they may charge you, so why not go for a cheaper one as there are cheap SEO services in Singapore. However, are you willing to take a chance with a company with lesser experience and one that may not be able to guarantee you results? Invest your money in a good company that has a good profile and is a known company in the industry.
  • They may charge you at a higher rate as they are a professional company that has years of experience and knowledge of every aspect of SEO. Their rates may be higher but they are likely to provide better results  than the cheaper option in a shorter period of time.
  • Read up about listing additional info on Google’s SERPs. If the SEO vendor is experienced enough, he or she should propose to you to do such work.
• Time
  • SEO companies usually provide results within 3 to 5 months. Wanting results in a quicker timeline will require additional costs
• Guarantee
  • Results can never be 100% guaranteed as there are too many factors that come into play with search engine optimization, if a company informs you that they can give you a guarantee ranking it is probably a ploy as it is not possible. Remember this: No one can control Google’s ranking.
• Custom SEO Pricing
  • Custom pricing packages could be an option you could explore that is based on the results. For example, as rankings in search engines are all about boosting your portfolio along with sales for your site, there is a chance that you could make a deal with your SEO company where they charge you only when they can show proof of results that your site comes at a higher rank. However not all companies have this option and those that do may charge an extremely high price for their SEO service that usually comes together with a contract that will last a minimum of a few years.

SEO Singapore : Generate More Traffic

• A good SEO can help improve your business tenfold and a bad SEO can destroy your business along with your reputation and everything that you have spent your time building.
• Think hard and plan out and choose the right SEO company for your business that fits your budget.Here is a list of factors that you should consider before making your decision;
  • Do not find a company just by looking at the price, a high price SEO company may not be as good as you expect it to be based on the fees.
  • Choose quality and experience over price
  • Seek reference from others and do your research

The SEO costs in Singapore varies from company to company and has many factors that affect the cost of it. Making the right choice of choosing the right SEO company is very important as it can make or break your business. Do your research and choose a company that will best benefit the business. This is especially crucial in this Covid-19 endemic period. On a side note, do read up our latest SEO tips on doing SEO during the Endemic.

So what is SEO link building? Link building is a process of getting other websites to link back to your website. All marketer and business owners would be interested in building links to drive referral traffic and increase their site authority. This can be done with SEO consultants in Singapore.

There is no doubt that creating great inbound links for your website is a daunting task. Although many website owners get their backlinks by spamming the blog comment section, this is neither necessary nor effective for their search engine optimization efforts. Although there is a lot of discussion about inbound link generation, there is very little discussion about specific ways to do it.

Fortunately, link building strategies are not as difficult to implement as many people say. Think of it as a social network, if you are a source of great content and present it to the right people, they will share it. With this in mind, we’ll help you get started using proven and effective techniques to help you build legitimate inbound links. Read on to learn how to use these links to brainstorm your SEO strategy.

Here are 20 SEO Link Building Strategies to help you double your traffic in just 6 months

1. Help another webmaster fix an error on their website

This would be those times where connections come in handy. When you find broken links on other sites, let them know, politely, and provide them with a piece of your own content that would be a suitable replacement for that broken link. Be helpful, friendly, and personal. This could be an opportunity to start building a relationship with the webmaster too. This is a key step in your SEO services!

2. Maintain steady blog with great content

Consistently creating great blog content that people naturally want to link to is one of the most trusted and authentic ways to organically generate inbound links. You should post content that is directly related to your industry and that is useful to your readers. In this way, they feel the need to share it. They can even link to it from their own website if they have one. Also, are you concentrating on long-tail SEO keywords to drive conversions? If you are only focusing on the short-tail for branding awareness, you need to re-think your SEO strategy!

3. Search for and monitor your competitors backlinks

Look for opportunities to obtain similar links. This is a great way to easily find high-value link opportunities. Research the competitions weekly or monthly to find new opportunities. You can take advantage of them while they are still fresh

You can use a link analysis tool such as Majestic and Ahrefs to get a list of the backlinks for one of your competitors. Afterwards check out what type of post is earning backlinks and benefiting from that off-page search engine optimisation services. This is an important off-page link building tactic in your SEO quest to reach page 1 of Google!

4. Link to other blogs on your blogs

The blog aims to be a social tool. The more links you have to others, especially when you do this in a consistent, opportunity-oriented manner, the more likely one of the bloggers will give back. In addition, you cannot cover everything on the blog. It makes sense to use the vast resources on the Internet to make your blog experience better and bring more rewards to your readers. A reliable SEO company would give this worthy tip to you.

5. Identify broken links through site-crawling tools

Some webmasters may link to your site but using an old or broken link. Something like this is natural as you change and update your websites over time. However, these inbound links are still valuable and you can still update them.

How you may ask, well you can start off by using tools such as Dead Link Checker, Link Juice Recovery tool, and Screaming Frog to scan for broken links on the website. Then, using the template that we will share later on to reach out to the webmasters with the correct link as a replacement. Are you getting a 100% score for your on-page SEO?

6. Write guest blog posts

Create and write a great blog post and compare it with your suitable blog. If someone accepts, they should be willing to give you an inbound link in the post. Guest blogs are a great way to promote your expertise and get quality white hat links. Not sure  who to write to?

Well most media allow people to submit original articles on topics relevant to their readers. However, you should start directly with posts in your niche. If you are a brand agency, you can consult brand publications. Having said that, here are 5 big mistakes in Search Engine Optimization that you must definitely avoid!

7. Search for and monitor mentions of your brand

Contact webmasters about turning those mentions into inbound links only when it is warranted like when they are citing the data of yours as an example. This is called the link reclamations.

You can monitor brand mentions by setting up alerts using tools such as Mention or Buzzsumo and adding keywords that are related to your brand or products. Do make sure you exclude any mentions from your own website within the alert, which you are able to do in these tools settings.

Here is an email template on tip number 5:

8. Curate and publish helpful resource lists

Resource lists are good link bait and useful content for readers. If you create a comprehensive resource list, other bloggers will easily link to it in their own posts instead of repeating and curating all of this content themselves.

9. Write newsjack posts

A news jack is to capitalize on the popularity of news stories to drive sales and marketing success. If you’re the first blogger to comment on a news event, Google’s algorithmic “freshness” component climbs to the top of the SERP, others link to the content in their accounts story

10. Create case studies about your most impressive clients

If any of your clients look good in case studies about your business, you can actually bet that they will be linking to your website.  However, you have to make them good, which means choosing companies that have seen the ebay results, are enthusiastic and know your products and services well. This means asking the right set of questions and laying out the case study in an attractive manner and comprehensive way.

11. Volunteer to be the subject of a case study

Currently, companies are looking for customers who are willing to be the subject of a case study. By volunteering your time for one of your major vendors, you will be getting a backlink from the case study once it is published. This would be an actual big deal for your company to grow too.

12. Do some outreach when you have big news or a great piece of content

When it gets media attention and is published in industry publications, it can help build a brand, increase specific expertise, increase credibility, and of course, get backlinks from authoritative sources.

First, create a dedicated page for your story on your target website.  Then contact some reporters and/or publications, and you can see who really values ​​your story. Be sure to provide the context of your request, follow their rules, write a compelling subject line in the introductory email, and provide help instead of boasting.

13. Write book reviews

You can provide a comprehensive review about another author’s content, there is a very good chance that the authors and others will link to it.

14. Send out a joint press release when your news involves another company

This will help you reach hundreds and thousands of other related websites that are a press release about just your company. It may not have linked to your website but it will give you a chance to reach a larger number of people and get more backlink as a result of doing this.

15. Conduct free webinars, and post archived copies online

If it helps and has lots of information, your attendees will absolutely share it. One of the easiest ways to do this is to convert your PowerPoint presentation slides to a SlideShare presentation and embed the presentation into your blog post. It will also be included on the landing page of the seminar, and anyone who has already finished and is about to sign up for the webinar can check out the presentation.

To get better opportunities from backlinks to these archived webinar pages, affiliate with other companies, brands or influencers for the webinar. The two well-coordinated brands not only give powerful presentations, but also spread the audience after the webinar.

16. Write press releases about interesting company news

Turning your PR strategy into an inbound one will create opportunities that were not there before and carve out a place for your company, building a meaningful mindshare in the process with your target audience by turning it.

Once you have written a good press release, post it up on your website and then push out your releases to one of the big newswires to get more coverage about it.

17. Create shareable templates

Templates are things that people will find useful enough to link to, it is a free tool. Before creating a template, you have to think about what kind of template would be best to make people’s job easier and simpler.

A designer might create a library of downloadable business card templates to which others could link it over and over again. Bookmarkable content is often the kind of content that gets lots of inbound links.

18. Do something funny

By doing something funny, it will spread like wildfire (viral). Think about funny inside jokes in your industry or company and capitalize on it with some humorous content that can be linked by the others. Create a meme, short video or a tweet that captures the joke. Be careful on how your audience understands and how they would reply so it will not be taken as an offensive joke. Sharing an example of an SEO meme created by iClick Media.

image

19. Create compelling infographics

image

People absolutely love sharing infographics. People who create the source of an infographic directly will be able to connect to the original source. You can also share the design with the cited sources to increase the likelihood of inbound links, and make the infographic embed code easily accessible.

It is okay if you are not a designer. Anyone can create a professional looking, high quality infographic by using free infographic templates online. Before creating an actual infographic, you will want to come up with a topic that can actually be visualized and that relates to your industry. For advanced infographics, consider creating video-based SEO infographics. 🙂

Sharing an SEO infographics here:

20. Create other form of visual content

Visualization of cartoon content, including charts and graphs, is an important part of your visual content marketing strategy, and is a great way to get inbound links. Others will probably skip the fuss to create their own visual content and link you instead because they take time and money to create. You can create your own graphics using free online design tools, even if you are not tech-savvy.

That is all we got for 20 SEO link building strategies for you. If you can’t seem to be doing all of this alone, you can contact any SEO company in Singapore. They will be able to provide you with all this information and work under their SEO services. Do take your time to search for the right seo consultants in Singapore as there are plenty of them. Find the one that is suitable just for you! Remember, the cost of the SEO should not be the sole factor in your decision-making process. Consider also their portfolio, their experience, their SEO methodology, and etc!

Are you looking for some tips and tricks on how to promote your business presence online? Or understanding how the engine works online?

Let’s take a look at the 20 most asked questions about SEO. You’ll learn strategies and understand how SEO works really and what SEO consultants in Singapore can do.

1. What is SEO?

Search Engine Optimization (SEO) optimizes a website’s content to appear higher in the search engine results pages (SERP). The use of keywords assists the business in improving its search results on SERP, allowing good visibility online.

It is important to be specific about who your business is and what you have for them such as your USP, products, and services offered, and many more.

Rather than a paid media where you have to pay to advertise your business, SEO is an earned media where someone shares and publishes content about your company without you having to pay for it.

2. How Does SEO Work and how does it benefit?

To put it another way, when someone searches for anything, search engine optimization helps a website appear at the top of a search engine’s page. It provides internet visibility that can be easily found in order to generate online visitors and send people to your homepage.

Also keep in mind that rates vary based on who is delivering the Search Engine Optimization services, such as hiring an SEO consultant or hiring a company to advertise your website.

Although SEO services supplied by firms might be costly, you are paying for their

• Expertise
• Experience
• Efficiency.

As a result, you can be assured that your money will be well spent, as these experts will undoubtedly assist your website in rising above the competition. If you are looking to hire an SEO consultant in Singapore, do check out our blog on What To Expect When Hiring an SEO Consultant from Singapore.

3. Is SEO Necessary for My Company?

Isn’t it true that it’s never a bad idea to give anything a shot? Simply said, if you want to increase visitors to your website, you will need SEO. Many firms are moving and marketing their presence online as the digital world evolves.

Online audiences are more targeted, and you may reach a larger audience.

There are a variety of SEO consultants in Singapore. iClick Media, for example, offers Search Engine Optimization services targeted to your company’s marketing objectives and goals, employing highly effective and consistent SEO techniques to ensure that your website is highly rated.

4. Is Social Media Helpful In Increasing The Rank Of My Website?

Social media marketing can be helpful depending on the way you are promoting your company.

They become brand advocates when you offer high-quality content or information that resonates with your target audience. This will result in them reading and sharing the articles with more people.

Although social media has no direct effect on SEO rankings, the links posted on various social media platforms assist to build brand awareness through shared media. Usually most marketers would want to learn Do-It-Yourself (DIY) kind of SEO and here’s 1 interesting blog article to share with you – 6 Do-It-Yourself SEO in 2020.

It is essential to utilize social media to promote your business in order to build a stronger online presence since it has the ability to drive visitors to a website, which affects search rankings.

5. How do I know what kind of Keywords That People Are Searching For To Identify Businesses Like Mine?

Keywords are crucial since they are what people are looking for, and the information you give must fit into that category. It’s tough to imagine what search terms consumers might use to locate your business online.

As a result, be sure to investigate what you think your target audience is looking for and whether the SEO keywords you include in your post are related to your brand, product, or service, as well as the keywords they employ.

Engaging agencies that offer SEO services can essentially help your website to:

• Grow
• Increase traffic
• More brand awareness
• Spreading through word of mouth
• Increase revenue

6. How Long Does It Take To Rank on Google By SEO Agency Singapore?

Google rankings are based on the most suitable or requested query being searched for. Thus, the content posted has to be understood by your target audience.

If you are still struggling with your rankings in Singapore, finding SEO consultants can help to analyze, identify and provide relevant solutions to improve websites and also search engine results performance.

They will give company owners professional advice and ideas on how to increase natural traffic and improve ranking positions in order to attract more people to click on their website. For most SEO practitioners, I would recommend that they read the Beginner’s Guide to Link Building in 2020 before they push on further. This can help give them a good idea about off page SEO before they dive deep in.

7. Should I focus on SEO, PPC advertising, or both?

Unlike SEO services, PPC also known as Pay-Per-Click (PPC) which is a different type of digital marketing method as compared to SEO. PPC increases online exposure by putting content in front of the target audience through social media platforms such as pop-up ads but you will have to pay to advertise.

• The advantage over PPC would be advertisers will have to pay the publisher a fee each time a viewer clicks on their advertisement.

For SEO, one page might possibly occupy high-ranking positions in the Google SERP if your content is appropriately optimized.

• The advantage is that the Return on Investment (ROI) for SEO increases over time.

Both are effective as SEO with PPC helps you to up your rankings on Google’s SERP. PPC and SEO will work together to reduce competition and strengthen your company’s image.

As a result, combining the two techniques, will also optimize your marketing ROI and increase the reach of your target audience.

8. What Are Google’s Important Ranking Factors?

Google’s algorithms use more than 200 ranking strategies to categorize websites depending on how relevant and trustworthy their pages are. Google’s ranking systems are built to filter through large amounts of websites in seconds to provide the most relevant, helpful results, and offer them in a way that makes it easy to find what you’re searching for.

Here are some important ranking factors to consider.

1. Quality of content

2. The freshness of the content

3. Mobile friendless for accessibility

4. Efficiency in loading the page

5. Schema Markup to comprehend specific texts

9. How does a Google Penalty work?

When Google identifies unknown functioning or a breach of the Search Engine Optimization standards, it imposes penalties. There are two types of penalties given by google:

• Algorithmic
• Manual

To prevent yourself from getting a penalty, stay away from link schemes and minimizing the use of keywords will help otherwise, seek advice from your personal SEO consultants and agencies.

10. Why isn’t my Website Ranking on Google?

It’s crucial to remember that a newly created website will not rank highly within a day since Google prefers relevant sites with established authority over time, thus it takes time for a website to perform organically before ranking higher.

The following are some of the reasons why your website is not visible:

• It might also indicate that the material on your website is irrelevant or of poor quality and that it does not correspond to the keywords typed by your target audience.
• The website may not be recorded in the SEO system, and it is now obstructing search engines.
• There has been a violation of Google’s SEO guidelines, resulting in a manual penalty.

As previously said, SEO is an earned media, and you must earn your way to the top of Google by demonstrating that your website is appropriate and deserving of that position. We recommend that you digest this – 5 Big Mistakes in Search Engine Optimization before going further down this article.

11. Why Has My Organic Traffic Dropped?

There are many possibilities that might cause a rapid drop in organic traffic, including a drop in ranks, changes to your website, decreasing relevance for your content, or Google adjustments. These are some situations that no one has control over.

If the content uploaded has been consistent and relevant but your online traffic continues to decrease, it could possibly mean that a new competitor has entered the market and has overtaken your website visibility.

12. Is there a difference between On-Page SEO, Off-Page SEO, and Technical SEO?

Using SEO services and hiring agencies will help you to handle your SEO campaign as they know the right keywords to use and will incorporate them into your content. Investing in on-page SEO and technical SEO will help to optimize your page to influence the rankings on Google.

On-Page SEO involves coding, in this case, HTML. It helps optimize web pages in the search for specific keywords to improve traffic. Any changes on the page will be visible to readers where they can see whatever changes made. It optimizes the rankings shown and the main purpose is to allow other pages a higher chance of appearing in the search results.

Off-Page SEO cannot be controlled such as how far your information will spread and who clicks on your website but every link received can be known that your website has quality.

Technical SEO helps improve the technical parts of your website to boost the rankingin search engines. It optimizes everything at the back end and makes the website function more efficiently in terms of speed and digesting content for the search engines to comprehend better.

On-Page SEO	Off-Page SEO	Technical SEO
Quality content	Content Marketing	Content management system
Content length and readability	Social media	Page speed
Keyword optimization	Reviews	Mobile accessibility
Meta Data	Influencer marketing	Robots.txt
Title Tags	PR	Fully qualified URLs

13. What is a suitable PageSpeed score?

More than half of your audience is going to leave if your page takes more than 3 to 5 seconds to load. As a matter of fact, speed is important but improving your PageSpeed score beyond a certain point can be incredibly challenging with cost and time.

The average page speed score can go up to 8 seconds but a good score would be below 3 seconds to prevent long waiting time.

14. What are some Technical SEO problems?

Although technical SEO can help your website to operate more efficiently, here are some common technical SEO issues that may occur without you knowing:

No HTTPS Security	This occurs when your website is not secured, thus this problem has to be resolved immediately as it will drive people away
The site is not indexed	Ensure your website has been recorded onto Google to allow your website to be visible online when searched.
Slow Page Speed	As mentioned in question 14, if your page loads slower than 3 seconds, users will leave. To fix this, one of the best options is to clarify with your SEO agency or web developer to solve this issue.
Poor quality links	Poor links will result in poor user experience and it will shun people away. Having high-quality links gives off a good image to your target audience that you deliver excellent quality content.

15. How Long Should a Page of Content Be?

The most optimal level for SEO would be between 600 to 1000 words per page. The ideal article length should be between 1000 to 2,400 words. It should not be too short as less than 300 words can be considered less while more than 4000 can be too long and your audience will gain nothing from reading it.

It is not only important to learn which keywords to use to maximize SEO but also to learn how to categorize and split your paragraphs. If they get too long, divide them into sections and insert a few pictures for aesthetic purposes so as to not bore them. Splitting of paragraphs also helps to create suspense in the readers, making them stay longer on the page.

16. What should I do to produce SEO-Friendly Content?

It is always crucial to conduct keyword research on the topic that you wish to talk about.

• The length of the keyword should not be a one-letter word as information generated can be vague.
• Buzzworthy and catchy titles can create a huge impact as it increases your chances of ranking up.
• Paragraphs should be short and simple, sticking to 2 to 3 sentences and not more than 5 lines.
• The use of different features such as bolding, underlining, italics, bullet points can be a game-changer. This helps to give your audience a summarised view of the important parts of that paragraph.

An SEO agency Singapore is always up to date on the current trends. Furthermore, if they discover that your business is well-suited to current trends, they will advise you on them and assist you in putting them into practice. As a result, as part of your digital marketing plan, you should engage SEO agencies in Singapore.

17. Will Duplicate Content impact my website’s ranking?

Duplicated content occurs when a unique website address (URL) appears in more than one web address.

It can cause content management system (CMS) difficulties as Google is unable to read data that is considered similar to others once they do not detect any changes in it.

This will, however, impact your rankings in the web pages as duplicate content is considered bad for SEO.

18. Definition of Link Building?

Link building contributes in important aspects that are helpful, natural, and high of excellent quality such as the content you have and this helps to increase the search engine rankings of that particular page.

Without backlinks, your website may not receive the full potential for it to rank well in the search engines, thus, they are important to have when it comes to ranking your website.

Under Search Engine Optimization (SEO), link building is also known as a hyperlink that links relevant web pages to your website.

There are a few types of links such as:

• Editorial
• Resource
• Acquired
• Reciprocal

Low-quality links will result in spammed blog comments and paid links entering your website and it can eventually be unhealthy to your site.

The advantages of link building will allow you to form good relationships, referral traffic, and brand awareness as well as building.

19. Does getting more links benefit me?

When it comes to Link Building, it is all about quality otherwise your ranking stays stagnant. Getting more links may seem like an easier chance of ranking higher but if the quality of content does not make sense or is not relevant, the quality of links will eventually decrease. Links are not purchasable and are considered a form of violation so do avoid being penalized by Google.

20. What Is PageRank?

PageRank is an early Google feature that has slowly become the measure that SEOs are drawn to. Pagerank is a ranking algorithm for websites that allows you to appear first in search engine results.

Apart from organic traffic, there are others such as PPC, referrals, and direct traffic, and PageRank is essential since it improves visibility and traffic.

So, do you have a better understanding of how SEO works now?

That brings us to the end of the 20 most often asked SEO questions. This will give you a good sense and beginner’s idea of what the SEO world looks like and how hiring SEO companies and specialists may help you.