For the past years, Google has been headlining efforts that have sought the elimination of third-party cookies from its Chrome browser. A move that translates to improved online privacy, third-party cookies are usually used by SEO services agencies or advertising companies in order to track the users, accruing data to personalise and target adverts. Controversy has emerged over Google’s efforts to banish these cookies. It was originally meant to begin in 2022, but Google has now delayed the phaseout several times, and the latest updates signify a more cautious approach towards this end.

Why is Google Phasing Out Third-Party Cookies

Third-party cookies have been a staple of the online advertising landscape, providing SEO agency or advertisers with the opportunity to gather information on how users behave that would otherwise allow them to deliver targeted ads. Targeted ads for the users mean relevance, making the ads far more interesting and engaging. Aftershocks of growing angst over personal data and how much protection a user has over the information seem to reconsider this practice.

At its core, the motivation by Google to push out third-party cookies is about privacy. Consumers are seeking more control and transparency over their data usage. The list of third-party cookies only facilitates very intensive tracking without clear consent from the users. In reaction, privacy advocates and regulators across the globe have long called for strengthening measures to protect user data as well as more wide-ranging ones in the context of legislation such as the EU’s General Data Protection Regulation (GDPR).

Advertisers Hate Google’s Cookie Phase-Out

Users should love the new, though it is stricter, protection of privacy. But for advertisers, that is certainly not the case. Digital advertising is bound to face a serious blow from third-party cookie removal. Third-party cookies allow tracking user behaviour, without them advertisers will find it much harder to collect data on preferences and browsing habits of individual users, which hampers their ability to serve personalised advertisements.

Some of the highest concerns include reliance on Google’s own databases of users. This may extend its further dominance in the advertising market as they would have to increasingly rely on first-party data, which means data harvested from the user through first-party sources. In particular, many fear that this transition would continue to favour large companies, which have ready access to enormous amounts of first-party data, and disadvantage smaller advertisers.

Regulatory Challenges and Privacy Sandbox

To that end, regulators have loudly protested Google’s announcement to phase out cookies. For example, in the UK, the Competition and Markets Authority (CMA) protested Google’s plan stating that it would harm competition in the digital advertisement space. In particular, the CMA argued that Google’s proposed alternatives would give the tech company an upper hand against smaller ad-tech companies that would also be expected to adjust to the new model.

Google’s efforts took the form of Privacy Sandbox, a suite of tools and APIs meant to enable more privacy-friendly advertising solutions without forgoing the personalization of ads. According to Anthony Chavez, vice president of Privacy Sandbox at Google, a fact is acknowledged: these new technologies can save user privacy even as they deliver valuable data to advertisers for targeted advertisements.

Early trials by ad tech companies, including Google appear promising. The Privacy Sandbox APIs aim to encourage the adoption of privacy-enhancing technologies without compromising the functionality of online advertising. This is tough and will engage the entire online advertising value chain, from publisher to advertiser. Google acknowledged that an industry takes time.

Google Shift towards Consumer-Centric Initiative

In recognition of the scale of the challenge against third-party cookies, Google recently adjusted its approach. Instead of removing third-party cookies immediately deprecated, Google now thinks it must offer control to users over their preferences pertaining to online tracking choices. As per a blog post of Chavez, Google is working on its new experience in Chrome wherein it will give some informational choice over the cookie usage across a user’s web browsing.

This is a much more user-centric change because it will enable people to set their privacy settings on and off when they please. Although nitty-gritty details of how this experience will work remain pretty much under development, Google says that it is engaging into talks with regulators and the advertising industry in ensuring everything works smoothly.

This policy is, in fact, an extension of the industry-wide tendency towards the self-management of data by users. Instead of forcing top-down removal of third-party cookies, Google’s strategy allows people to choose to opt in or opt out of specific types of tracking based on the users’ preferences.

The Future of Online Advertising Beyond Third-Party Cookies

This could happen as Google’s Privacy Sandbox is further designed and new controls for users in managing cookies evolve. Limiting targeted advertising may come in some form, but it may just mean building an alternative that’s more innovative while considering respect for user privacy in the digital advertisement world.

This will pressure advertisers to transform their approach to rely less on third-party cookies and much on first-party data. Brands and companies might have to spend time establishing direct connections with their customers, ensuring trust, and gathering data in a transparent and privacy-compliant manner.

Google’s plan to completely remove third-party cookies in the future gives the advertising industry an extended period to alter its course. It would also permit testing of alternative forms of advertising that are not as dependent on tracking methods considered invasive by most users.

Conclusion

Google’s changing plans for dropping third-party cookies from Chrome demonstrate the tension where privacy protection is weighed against the desire of advertisers. Whereas removal of third-party cookies was seen as a relatively painless way forward to enhance user privacy, the reality is that it is not that straightforward. Google’s Privacy Sandbox and commitment to user choice mark an important milestone but undoubtedly prove to be a significant transition. For advertisers, adapting to this changed landscape will demand creativity and a willingness to embrace new privacy-first technologies. For information or inquiry regarding the SEO services, reach out to us at +(65) 6362 0123 and enjoy the best in class services from the best SEO agency Singapore.

In June 2024, Google rolled out one of the important spam updates, which aimed at those sites that do, by one way or another, rebel against quite strict policies for the quality of search results. As far as known, the update must have been released on June 20 along with a bunch of other moves against spam and low-quality stuff. To navigate these changes effectively, partnering with a reliable SEO company is essential.

Understanding the Rollout

The Google spam update March 2024 could be a full rollout for up to a week. During that week, webmasters need to be very well prepared for large, noticeable fluctuations in the search rankings of their website as Google’s algorithms adjust things to weed out everything not conforming to their guidelines.

SEO agencies to take note that this rollout isn’t the Site Reputation Abuse Update that hasn’t moved it. Google said it would send users notifications once its Site Reputation Abuse Update went live.

The Purpose Behind Google’s Spam Updates

Google is seriously trying to keep the search results as legitimate as possible. They continually update algorithms to make sure that spammy websites, the only purpose of which is to game the system, cannot take a free ride to the top. Updates hit those spammed sites that are full of auto-generated content that totally violates Google’s guidelines.

These spam updates are crucial for filtering out content that violates Google’s policies, such as:

• Automatically generated content designed solely to boost search rankings.
• Link schemes that involve buying or selling links to influence rankings unfairly.
• Thin, duplicated, or low-quality content that offers little value to users.
• Deceptive practices, such as hidden redirects or cloaking, that mislead users.

While most of those were indeed the target of its spam update in March 2024, some of those kinds of sites that have AI-generated content still manage to make it to the high ranking on the search list. This goes on to underscore the dilemma now facing how to balance between taming spam and encouraging real content.

The Problem with AI-Generated Spam

Our SEO company Singapore does not recommend AI Generated content. One of the big issues here was that the March update was mostly a thing of the past by this point in time, while these AI spam sites were really just cranking it up. They churned out content at speed, while exploiting AI-generated images and almost cookie-cutter article styles—just to try and trick Google’s ranking system. According to Roger Montti of Search Engine Journal, some of these spam sites were ranking for over 217,000 searches, with nearly 15,000 making it into the top 10 search results.

That such sites can game the system to rank high only underlines the need for much more sophisticated spam detection mechanisms. The June 2024 Spam Update that tries to close these loopholes must have, in turn, the feature of being able to affect results. That change would still have to be seen.

Potential Impacts of the June 2024 Spam Update

As usual, the spam update was sure to electrify the SERPs into an early roll-out in June 2024. Of course, the sites that strictly adhere to the guidelines would then reap the benefits of this update since the competition from such a site is about to lessen even further with spammer sites being trimmed out or pushed down in rank. On the other hand, those who would have bad practices, like overusing AI content and link schemes, would be faced with the opposite. Always get help with SEO company Singapore professionals to rank your website.

As such, every website or business owner should be on the lookout and keep an eye on the search rankings through this period while acquiring SEO services. You will be happy to do so; most assuredly, confident that with a significant traffic drop, it is because of algorithm improvements at Google to catch you out. Now, you need to look back and rework your content and SEO practices with the parameters laid by Google.

The Importance of Compliance

This June 2024 spam update should remind everyone of the need to still be in line with Google’s spam policies. With so much competition digitally, the temptation is huge to take shortcuts by using AI-generated content or link schemes. Such activities bring with them long-term risks that far outweigh short-term gains.

Thus, to stay at the forefront of any updates down the road, site owners must focus on original, premium content that truly adds value for users. Furthermore, any SEO consultant techniques being used need to be as white hat as possible and meet Google’s guidelines to a T. This would not only prevent penalties but also have the potential to move your site one step closer to becoming an authority in the eyes of Google as well as to your readers.

What SEO Company to Expect Moving Forward

Google has just confirmed that the June 2024 spam update will take several days, a week at most, before the complete rollout. What they mean to say is once this is all complete and rolled out, further information through its Search Status Dashboard will be released. By that time, website owners will have a better idea regarding how this update is affecting them about search rankings.

It, therefore, pays to know how your site is performing and when to intervene if necessary. Knowing these updates by Google and best practices will enable you to cope with them and be prepared and stay on top of others in search results.

Conclusion

The next punch in an endless battle against crappy content and spam on search results pages, with Google’s new update rolling out in June 2024. Targeting sites that break the rules to improve things for users by giving visibility to quality, trustworthy content is what this update does. You should want to keep your website’s search ranking in great shape all about rolling with the punches and staying in sync with Google as the digital world changes. For more information, contact iClick Media, one of the best SEO company Singapore at +65 6362 0123.

Choosing the right SEO agency is crucial for the success of your online marketing efforts. With so many options available, it can be challenging to make the right choice. This guide is here to help you navigate the process of selecting the best SEO consultant for your small business in Singapore.

Why Hire an SEO Agency?

An SEO Agency can be invaluable for your business. They help develop and implement a custom SEO strategy that can boost your online visibility, increase website traffic, and drive business success. Here are some key benefits of hiring an SEO consultant in Singapore:

1. Increased Online Visibility and Website Traffic: SEO company Singapore can optimise your website and implement strategies to attract more qualified leads and potential customers searching for your products or services online.
2. Improved Search Engine Rankings: Experts in SEO services can optimise your website content, improve technical SEO factors, and build high-quality backlinks to enhance your website’s ranking on search engine results pages.
3. Enhanced Organic Growth and Lead Generation: Higher search engine rankings and increased website traffic can lead to more organic leads and inquiries, translating to higher sales and revenue for your business.
4. Cost-Effective Marketing Strategy: Compared to paid advertising, SEO is a more sustainable and cost-effective approach for attracting organic traffic and leads over time.

Challenges For SEO Agency Singapore

Navigating the SEO landscape in Singapore comes with its own set of challenges, especially for small businesses:

1. Competitive Market: Singapore’s business landscape is highly competitive, making it difficult for small businesses to stand out online.
2. Ever-Changing Search Engine Algorithms: Search engines like Google frequently update their algorithms, requiring constant efforts to adapt your SEO strategy.
3. Lack of Internal Expertise and Resources: Many small businesses lack the in-house expertise and resources needed to manage a comprehensive SEO strategy effectively.

How to Choose the Right SEO Consultant

Selecting the right SEO consultant is crucial for your online marketing success. Here are some key factors to consider:

1. Industry Expertise: Look for an SEO agency with experience in your specific industry or niche. This ensures they understand the unique challenges and opportunities your business faces online.
2. Transparent Pricing: Avoid consultants with hidden fees or unclear pricing structures. Choose an agency or freelancer offering transparent pricing options that fit your budget.
3. Data-Driven Approach: Opt for consultants who use data and analytics to track your website’s performance, measure results, and demonstrate the impact of their efforts.
4. Proven Track Record: Look for consultants with a history of success in helping small businesses achieve their SEO goals. This can be demonstrated through case studies, client testimonials, or awards.
5. Strong Communication: Choose a consultant who communicates effectively, answers your questions readily, and keeps you informed throughout the SEO process.

Tips for Choosing an SEO Agency Singapore

• Read Online Reviews and Testimonials: Gain insights into past clients’ experiences by reading reviews and testimonials.
• Ask for Case Studies: Review examples of their work to understand their approach and past successes.
• Get Multiple Quotes: Compare pricing and services from multiple consultants before making a decision.
• Prepare Questions: Have a list of questions ready for your initial consultation to ensure the consultant can address your specific needs and goals.

Taking the Next Step

Choosing the right SEO company can be a game-changer for your small business in Singapore’s competitive online market. By leveraging their expertise and experience, you can:

• Boost Your Online Visibility: Attract more qualified leads.
• Improve Search Engine Rankings: Drive organic traffic to your website.
• Develop a Sustainable SEO Strategy: Ensure long-term growth.
• Free Up Time and Resources: Focus on other aspects of your business.

Conclusion

Investing in the right SEO agency Singapore is a crucial step towards unlocking your business’s online potential. By understanding the benefits and challenges, considering the key factors when choosing a consultant, and utilising the tips and questions provided, you can make an informed decision that empowers your small business to thrive in Singapore’s digital landscape.

Contact us today for a free consultation!

Additional Resources

• Google Search Console: Google Search Console – A free tool from Google to monitor your website’s performance in search results.
• SEMrush: SEMrush – An SEO and digital marketing toolset offering insights into website traffic, keywords, and competitors.
• Moz Beginner’s Guide to SEO: Moz Beginner’s Guide to SEO – A comprehensive guide to SEO basics, written in easily understandable language.

By combining the information in this guide with these resources, you can equip yourself with the knowledge and tools needed to navigate the world of SEO and achieve your online business goals.

FAQs About Top SEO Consultants for Small Businesses in Singapore

1. What is the average cost of hiring an SEO agency in Singapore?
   • The cost varies based on the SEO consultant’s experience, scope of services, and length of engagement. Generally, expect to pay between SGD$600 to SGD$5,000 per month, depending on your work required, quantity of keywords, competitiveness of keywords, website quality and many other factors. 
2. How long does it take to see results from SEO?
   • Significant improvements in website traffic and rankings can take anywhere from 3 to 6 months, depending on various factors like industry competitiveness and the current state of your website’s SEO.
3. What are some red flags to watch out for when choosing an SEO Agency?
   • Be cautious of guarantees for top rankings, the use of black hat SEO tactics, and promises of instant results or unrealistic growth figures.
4. Can I do my own SEO without approaching an SEO agency?
   • It’s possible but requires significant time, effort, and ongoing learning. Hiring an SEO agency can be beneficial if you lack the time or expertise to manage promotional work effectively.

Choosing the right SEO agency is an investment in your business’s online growth. By understanding the benefits and challenges, considering the key factors when choosing a consultant, and utilising the resources provided, you can make an informed decision and empower your small business to thrive in Singapore’s dynamic digital landscape.

SEO consultants offer a wealth of expertise and specialised SEO services aimed at boosting your online presence and driving tangible results for your business. When you partner with SEO consultants, you can expect a tailored approach to suit your unique goals and industry landscape. They begin by conducting comprehensive keyword research to identify high-impact keywords relevant to your niche, optimising your website’s structure, content, and meta-tags to improve its visibility on search engine results pages (SERPs). These professionals excel at enhancing your website’s user experience, ensuring mobile-friendliness, and providing regular performance reports to keep you informed about your progress.

Moreover, SEO consultants keep a keen eye on your competitors, analysing their strategies and identifying opportunities for you to gain a competitive edge. They employ ethical SEO techniques to build authoritative backlinks, thereby boosting your domain authority—a key factor in long-term search rankings success. In an ever-evolving digital landscape, SEO consultants stay updated with search engine algorithm changes, ensuring your online presence remains adaptable and aligned with the latest industry trends. In essence, partnering with SEO consultants equips your business with the tools and strategies needed to achieve higher organic traffic, improved search rankings, and a robust online presence.

An SEO company should perform a range of tasks and services aimed at improving a website’s visibility in search engine results pages (SERPs) and enhancing its online presence. Here’s a breakdown of what an SEO company should do:

• Keyword Research: Identify relevant keywords and phrases that potential customers are likely to use when searching for products or services related to your business.
• On-Page Optimization: Optimise the website’s structure, content, and meta-tags to ensure it’s search engine-friendly. This includes optimising title tags, meta descriptions, headers, and image alt tags.
• Content Creation: Develop high-quality, engaging, and relevant content that not only appeals to users but also incorporates targeted keywords. This may include blog posts, articles, infographics, and videos.
• Link Building: Build authoritative and relevant backlinks from reputable websites to improve domain authority and establish credibility in your industry.
• Technical SEO: Address technical issues that could hinder search engine crawling and indexing. This includes optimising website speed, ensuring mobile-friendliness, and fixing broken links.
• Local SEO: Optimise your online presence for local search results by creating and managing Google My Business listings and targeting location-specific keywords.

An effective SEO company should offer a holistic approach, combining these services to enhance your website’s visibility, increase organic traffic, and ultimately contribute to your online business’s success.

When you engage the services of an SEO company, you should expect a comprehensive and results-oriented approach to improving your online presence. Here’s what you can anticipate from a reputable SEO company:

• Initial Website Audit: The SEO company should start by conducting a thorough audit of your website to identify existing issues, strengths, and opportunities for improvement.
• Customised SEO Strategy: They should create a tailored SEO strategy based on your specific goals and industry. This strategy may include keyword research, on-page optimization, content creation, link building, and technical SEO improvements.
• Keyword Research: The company should perform in-depth keyword research to identify the most relevant and high-impact keywords for your niche and target audience.
• On-Page Optimization: Your SEO partner should optimise your website’s structure, content, and meta-tags to make it more search engine-friendly. This includes optimising title tags, meta descriptions, headers, and image alt tags.
• Content Creation: Expect the SEO company to develop high-quality, engaging, and relevant content that incorporates targeted keywords. This content may take the form of blog posts, articles, infographics, videos, and more.
• Link Building: They should build authoritative and relevant backlinks from reputable websites to improve your website’s domain authority and credibility

A trustworthy SEO company will work collaboratively with you to achieve your online marketing goals, providing a strategic and data-driven approach to enhance your online presence and drive meaningful results for your business.

A dedicated point of contact plays a vital role in facilitating effective communication and collaboration between you and your SEO company, particularly in a dynamic digital landscape like SEO Singapore. Their role ensures that your SEO goals are well understood, challenges specific to SEO in Singapore are addressed, and the progress of your SEO campaigns in Singapore is meticulously tracked, ultimately leading to the success of your partnership with an SEO company in Singapore.

Continuous SEO Guidance

Ongoing consulting with SEO companies is a vital aspect of their services. It involves regular updates, strategy refinement, problem-solving, and recommendations. This continuous support ensures your SEO efforts stay effective and adapt to changing trends and algorithms. It’s a dynamic partnership that drives ongoing SEO success.

Performance Monitoring

Proactive monitoring is a vigilant and preemptive approach employed by SEO companies to keep a watchful eye on your website’s performance. It involves regularly tracking key metrics, analysing data, and identifying potential issues before they escalate. This proactive stance allows for timely adjustments to your SEO strategy, ensuring that your online presence remains robust and responsive to changes in the digital landscape.

Comprehensive Progress Updates

Regular reporting is a crucial aspect of SEO services provided by companies. It involves consistent updates and detailed insights into the performance of your SEO campaigns. Through these reports, you can track the progress of your website’s rankings, organic traffic, and key metrics over time. This data-driven approach helps you make informed decisions and adapt your SEO strategy to achieve optimal results. Regular reporting ensures transparency and accountability, fostering a strong partnership between you and your SEO company.

In summary, partnering with SEO consultants or an SEO company is a strategic choice that can significantly boost your online presence and yield tangible results. Their tailored strategies, including keyword research and on-page optimization, enhance your website’s visibility and user experience. Moreover, their ability to adapt to industry trends and algorithm changes ensures ongoing success in the ever-evolving digital landscape. In essence, SEO consultants and companies equip your business with the tools and expertise needed for higher organic traffic, improved rankings, and a robust online presence.

Heard of the word SEO and wondering what it means? Well SEO stands for Search Engine Optimisation. SEO services are provided by many companies all over the world. It is a process of making your website more visible to the online digital world.

As it is used worldwide, the competition is tough as many people are using it to have higher chances of being more visible then other websites. There are many SEO consultants in Singapore that are known for being experienced in SEO which is one of the reasons why many companies are well known all over the world. However, do you know how to choose an SEO vendor that can provide excellent and reliable SEO services at an affordable price? How much is considered a reasonable price for your Search Engine Optimisation work? Let us share.

What exactly is SEO?

The answer as mentioned above is Search Engine Optimisation, in layman terms is basically a process that improves the chances of your website being more visible when people search for a certain keyword on Google or other search engines.The more visible your site, the more attention you will gain as more eyes will be able to see your site which will then attract more business for you.

How does Search Engine Optimization work?

Search Engines uses bots to go from site to site to collect information about those pages and put them in an index. The index is basically a giant harddrive that stores all the information it has collected and it makes it possible that it can pull up a website that you are searching for exactly.

It has complex SEO algorithms that analyze the sites in the index and takes into consideration the various different types of factors that determine the order in which the websites should come in based on our search.

Unlike paid search ads, spending money to get a higher search rank is not possible hence SEO services have to put in the effort and work to get a higher rank.

Why is SEO important for marketing?

Search engine optimization is a key factor when it comes to digital marketing as millions of people all over the world conduct millions of searches, with the same objective of finding a particular information on many things such as products or services and many more. Hence greater visibility and higher ranking compared to others can create a more positive impact on your site.

How Much Does It Cost For SEO Services In Singapore?

A benefit of hiring a professional SEO vendor is that they will be able to give you the right price estimate for your campaign. There is also the possibility of you doing it yourself which could save you your money but we strongly advise not to unless you have a full-time experienced SEO practitioner doing the work for you in your office.

What is the best price for SEO in Singapore?

There definitely are cheap SEO services in Singapore however the idea of cheap is different for everyone. Most SEO companies in Singapore follow the same method of how they charge, which is by having a monthly package, where they charge a fixed price every month for a number of keywords. The price increases as the number of keywords increase. The price also varies depending on the experience and portfolio of the company you have chosen.

The cost of an SEO can range anywhere from SGD$500 to SGD$4,500 per month.  The difference in cost is attributed to the different factors such as:

• Number of SEO Keywords
• Difficulty of the chosen Keywords
• Website Built and Quality
• Local or International SEO campaigns
• Add-ons such as Web Maintenance and Copywriting Services

There is no fixed price or standard rate that is being charged. If you ask any SEO consultant what the price of their SEO services are, they will all give you the same reply stating that it depends. SEO services pricing varies from company to company in Singapore.

Factors That Affect The Cost Of SEO Services In Singapore

Here is a list of factors that come into consideration when deciding the costs of the service;

• Services & Benefits
  • The cost will largely depend on the services required and the benefits that are included in the campaign.
  • Not all SEO companies will provide you with all the services such as blog content, content distribution and more.
  • At the end of the day you should pick something within your budget.
• The Experience
  • The greater the profile and knowledge of the SEO company the higher they may charge you, so why not go for a cheaper one as there are cheap SEO services in Singapore. However, are you willing to take a chance with a company with lesser experience and one that may not be able to guarantee you results? Invest your money in a good company that has a good profile and is a known company in the industry.
  • They may charge you at a higher rate as they are a professional company that has years of experience and knowledge of every aspect of SEO. Their rates may be higher but they are likely to provide better results  than the cheaper option in a shorter period of time.
  • Read up about listing additional info on Google’s SERPs. If the SEO vendor is experienced enough, he or she should propose to you to do such work.
• Time
  • SEO companies usually provide results within 3 to 5 months. Wanting results in a quicker timeline will require additional costs
• Guarantee
  • Results can never be 100% guaranteed as there are too many factors that come into play with search engine optimization, if a company informs you that they can give you a guarantee ranking it is probably a ploy as it is not possible. Remember this: No one can control Google’s ranking.
• Custom SEO Pricing
  • Custom pricing packages could be an option you could explore that is based on the results. For example, as rankings in search engines are all about boosting your portfolio along with sales for your site, there is a chance that you could make a deal with your SEO company where they charge you only when they can show proof of results that your site comes at a higher rank. However not all companies have this option and those that do may charge an extremely high price for their SEO service that usually comes together with a contract that will last a minimum of a few years.

SEO Singapore : Generate More Traffic

• A good SEO can help improve your business tenfold and a bad SEO can destroy your business along with your reputation and everything that you have spent your time building.
• Think hard and plan out and choose the right SEO company for your business that fits your budget.Here is a list of factors that you should consider before making your decision;
  • Do not find a company just by looking at the price, a high price SEO company may not be as good as you expect it to be based on the fees.
  • Choose quality and experience over price
  • Seek reference from others and do your research

The SEO costs in Singapore varies from company to company and has many factors that affect the cost of it. Making the right choice of choosing the right SEO company is very important as it can make or break your business. Do your research and choose a company that will best benefit the business. This is especially crucial in this Covid-19 endemic period. On a side note, do read up our latest SEO tips on doing SEO during the Endemic.

So what is SEO link building? Link building is a process of getting other websites to link back to your website. All marketer and business owners would be interested in building links to drive referral traffic and increase their site authority. This can be done with SEO consultants in Singapore.

There is no doubt that creating great inbound links for your website is a daunting task. Although many website owners get their backlinks by spamming the blog comment section, this is neither necessary nor effective for their search engine optimization efforts. Although there is a lot of discussion about inbound link generation, there is very little discussion about specific ways to do it.

Fortunately, link building strategies are not as difficult to implement as many people say. Think of it as a social network, if you are a source of great content and present it to the right people, they will share it. With this in mind, we’ll help you get started using proven and effective techniques to help you build legitimate inbound links. Read on to learn how to use these links to brainstorm your SEO strategy.

Here are 20 SEO Link Building Strategies to help you double your traffic in just 6 months

1. Help another webmaster fix an error on their website

This would be those times where connections come in handy. When you find broken links on other sites, let them know, politely, and provide them with a piece of your own content that would be a suitable replacement for that broken link. Be helpful, friendly, and personal. This could be an opportunity to start building a relationship with the webmaster too. This is a key step in your SEO services!

2. Maintain steady blog with great content

Consistently creating great blog content that people naturally want to link to is one of the most trusted and authentic ways to organically generate inbound links. You should post content that is directly related to your industry and that is useful to your readers. In this way, they feel the need to share it. They can even link to it from their own website if they have one. Also, are you concentrating on long-tail SEO keywords to drive conversions? If you are only focusing on the short-tail for branding awareness, you need to re-think your SEO strategy!

3. Search for and monitor your competitors backlinks

Look for opportunities to obtain similar links. This is a great way to easily find high-value link opportunities. Research the competitions weekly or monthly to find new opportunities. You can take advantage of them while they are still fresh

You can use a link analysis tool such as Majestic and Ahrefs to get a list of the backlinks for one of your competitors. Afterwards check out what type of post is earning backlinks and benefiting from that off-page search engine optimisation services. This is an important off-page link building tactic in your SEO quest to reach page 1 of Google!

4. Link to other blogs on your blogs

The blog aims to be a social tool. The more links you have to others, especially when you do this in a consistent, opportunity-oriented manner, the more likely one of the bloggers will give back. In addition, you cannot cover everything on the blog. It makes sense to use the vast resources on the Internet to make your blog experience better and bring more rewards to your readers. A reliable SEO company would give this worthy tip to you.

5. Identify broken links through site-crawling tools

Some webmasters may link to your site but using an old or broken link. Something like this is natural as you change and update your websites over time. However, these inbound links are still valuable and you can still update them.

How you may ask, well you can start off by using tools such as Dead Link Checker, Link Juice Recovery tool, and Screaming Frog to scan for broken links on the website. Then, using the template that we will share later on to reach out to the webmasters with the correct link as a replacement. Are you getting a 100% score for your on-page SEO?

6. Write guest blog posts

Create and write a great blog post and compare it with your suitable blog. If someone accepts, they should be willing to give you an inbound link in the post. Guest blogs are a great way to promote your expertise and get quality white hat links. Not sure  who to write to?

Well most media allow people to submit original articles on topics relevant to their readers. However, you should start directly with posts in your niche. If you are a brand agency, you can consult brand publications. Having said that, here are 5 big mistakes in Search Engine Optimization that you must definitely avoid!

7. Search for and monitor mentions of your brand

Contact webmasters about turning those mentions into inbound links only when it is warranted like when they are citing the data of yours as an example. This is called the link reclamations.

You can monitor brand mentions by setting up alerts using tools such as Mention or Buzzsumo and adding keywords that are related to your brand or products. Do make sure you exclude any mentions from your own website within the alert, which you are able to do in these tools settings.

Here is an email template on tip number 5:

8. Curate and publish helpful resource lists

Resource lists are good link bait and useful content for readers. If you create a comprehensive resource list, other bloggers will easily link to it in their own posts instead of repeating and curating all of this content themselves.

9. Write newsjack posts

A news jack is to capitalize on the popularity of news stories to drive sales and marketing success. If you’re the first blogger to comment on a news event, Google’s algorithmic “freshness” component climbs to the top of the SERP, others link to the content in their accounts story

10. Create case studies about your most impressive clients

If any of your clients look good in case studies about your business, you can actually bet that they will be linking to your website.  However, you have to make them good, which means choosing companies that have seen the ebay results, are enthusiastic and know your products and services well. This means asking the right set of questions and laying out the case study in an attractive manner and comprehensive way.

11. Volunteer to be the subject of a case study

Currently, companies are looking for customers who are willing to be the subject of a case study. By volunteering your time for one of your major vendors, you will be getting a backlink from the case study once it is published. This would be an actual big deal for your company to grow too.

12. Do some outreach when you have big news or a great piece of content

When it gets media attention and is published in industry publications, it can help build a brand, increase specific expertise, increase credibility, and of course, get backlinks from authoritative sources.

First, create a dedicated page for your story on your target website.  Then contact some reporters and/or publications, and you can see who really values ​​your story. Be sure to provide the context of your request, follow their rules, write a compelling subject line in the introductory email, and provide help instead of boasting.

13. Write book reviews

You can provide a comprehensive review about another author’s content, there is a very good chance that the authors and others will link to it.

14. Send out a joint press release when your news involves another company

This will help you reach hundreds and thousands of other related websites that are a press release about just your company. It may not have linked to your website but it will give you a chance to reach a larger number of people and get more backlink as a result of doing this.

15. Conduct free webinars, and post archived copies online

If it helps and has lots of information, your attendees will absolutely share it. One of the easiest ways to do this is to convert your PowerPoint presentation slides to a SlideShare presentation and embed the presentation into your blog post. It will also be included on the landing page of the seminar, and anyone who has already finished and is about to sign up for the webinar can check out the presentation.

To get better opportunities from backlinks to these archived webinar pages, affiliate with other companies, brands or influencers for the webinar. The two well-coordinated brands not only give powerful presentations, but also spread the audience after the webinar.

16. Write press releases about interesting company news

Turning your PR strategy into an inbound one will create opportunities that were not there before and carve out a place for your company, building a meaningful mindshare in the process with your target audience by turning it.

Once you have written a good press release, post it up on your website and then push out your releases to one of the big newswires to get more coverage about it.

17. Create shareable templates

Templates are things that people will find useful enough to link to, it is a free tool. Before creating a template, you have to think about what kind of template would be best to make people’s job easier and simpler.

A designer might create a library of downloadable business card templates to which others could link it over and over again. Bookmarkable content is often the kind of content that gets lots of inbound links.

18. Do something funny

By doing something funny, it will spread like wildfire (viral). Think about funny inside jokes in your industry or company and capitalize on it with some humorous content that can be linked by the others. Create a meme, short video or a tweet that captures the joke. Be careful on how your audience understands and how they would reply so it will not be taken as an offensive joke. Sharing an example of an SEO meme created by iClick Media.

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19. Create compelling infographics

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People absolutely love sharing infographics. People who create the source of an infographic directly will be able to connect to the original source. You can also share the design with the cited sources to increase the likelihood of inbound links, and make the infographic embed code easily accessible.

It is okay if you are not a designer. Anyone can create a professional looking, high quality infographic by using free infographic templates online. Before creating an actual infographic, you will want to come up with a topic that can actually be visualized and that relates to your industry. For advanced infographics, consider creating video-based SEO infographics. 🙂

Sharing an SEO infographics here:

20. Create other form of visual content

Visualization of cartoon content, including charts and graphs, is an important part of your visual content marketing strategy, and is a great way to get inbound links. Others will probably skip the fuss to create their own visual content and link you instead because they take time and money to create. You can create your own graphics using free online design tools, even if you are not tech-savvy.

That is all we got for 20 SEO link building strategies for you. If you can’t seem to be doing all of this alone, you can contact any SEO company in Singapore. They will be able to provide you with all this information and work under their SEO services. Do take your time to search for the right seo consultants in Singapore as there are plenty of them. Find the one that is suitable just for you! Remember, the cost of the SEO should not be the sole factor in your decision-making process. Consider also their portfolio, their experience, their SEO methodology, and etc!

Are you looking for some tips and tricks on how to promote your business presence online? Or understanding how the engine works online?

Let’s take a look at the 20 most asked questions about SEO. You’ll learn strategies and understand how SEO works really and what SEO consultants in Singapore can do.

1. What is SEO?

Search Engine Optimization (SEO) optimizes a website’s content to appear higher in the search engine results pages (SERP). The use of keywords assists the business in improving its search results on SERP, allowing good visibility online.

It is important to be specific about who your business is and what you have for them such as your USP, products, and services offered, and many more.

Rather than a paid media where you have to pay to advertise your business, SEO is an earned media where someone shares and publishes content about your company without you having to pay for it.

2. How Does SEO Work and how does it benefit?

To put it another way, when someone searches for anything, search engine optimization helps a website appear at the top of a search engine’s page. It provides internet visibility that can be easily found in order to generate online visitors and send people to your homepage.

Also keep in mind that rates vary based on who is delivering the Search Engine Optimization services, such as hiring an SEO consultant or hiring a company to advertise your website.

Although SEO services supplied by firms might be costly, you are paying for their

• Expertise
• Experience
• Efficiency.

As a result, you can be assured that your money will be well spent, as these experts will undoubtedly assist your website in rising above the competition. If you are looking to hire an SEO consultant in Singapore, do check out our blog on What To Expect When Hiring an SEO Consultant from Singapore.

3. Is SEO Necessary for My Company?

Isn’t it true that it’s never a bad idea to give anything a shot? Simply said, if you want to increase visitors to your website, you will need SEO. Many firms are moving and marketing their presence online as the digital world evolves.

Online audiences are more targeted, and you may reach a larger audience.

There are a variety of SEO consultants in Singapore. iClick Media, for example, offers Search Engine Optimization services targeted to your company’s marketing objectives and goals, employing highly effective and consistent SEO techniques to ensure that your website is highly rated.

4. Is Social Media Helpful In Increasing The Rank Of My Website?

Social media marketing can be helpful depending on the way you are promoting your company.

They become brand advocates when you offer high-quality content or information that resonates with your target audience. This will result in them reading and sharing the articles with more people.

Although social media has no direct effect on SEO rankings, the links posted on various social media platforms assist to build brand awareness through shared media. Usually most marketers would want to learn Do-It-Yourself (DIY) kind of SEO and here’s 1 interesting blog article to share with you – 6 Do-It-Yourself SEO in 2020.

It is essential to utilize social media to promote your business in order to build a stronger online presence since it has the ability to drive visitors to a website, which affects search rankings.

5. How do I know what kind of Keywords That People Are Searching For To Identify Businesses Like Mine?

Keywords are crucial since they are what people are looking for, and the information you give must fit into that category. It’s tough to imagine what search terms consumers might use to locate your business online.

As a result, be sure to investigate what you think your target audience is looking for and whether the SEO keywords you include in your post are related to your brand, product, or service, as well as the keywords they employ.

Engaging agencies that offer SEO services can essentially help your website to:

• Grow
• Increase traffic
• More brand awareness
• Spreading through word of mouth
• Increase revenue

6. How Long Does It Take To Rank on Google By SEO Agency Singapore?

Google rankings are based on the most suitable or requested query being searched for. Thus, the content posted has to be understood by your target audience.

If you are still struggling with your rankings in Singapore, finding SEO consultants can help to analyze, identify and provide relevant solutions to improve websites and also search engine results performance.

They will give company owners professional advice and ideas on how to increase natural traffic and improve ranking positions in order to attract more people to click on their website. For most SEO practitioners, I would recommend that they read the Beginner’s Guide to Link Building in 2020 before they push on further. This can help give them a good idea about off page SEO before they dive deep in.

7. Should I focus on SEO, PPC advertising, or both?

Unlike SEO services, PPC also known as Pay-Per-Click (PPC) which is a different type of digital marketing method as compared to SEO. PPC increases online exposure by putting content in front of the target audience through social media platforms such as pop-up ads but you will have to pay to advertise.

• The advantage over PPC would be advertisers will have to pay the publisher a fee each time a viewer clicks on their advertisement.

For SEO, one page might possibly occupy high-ranking positions in the Google SERP if your content is appropriately optimized.

• The advantage is that the Return on Investment (ROI) for SEO increases over time.

Both are effective as SEO with PPC helps you to up your rankings on Google’s SERP. PPC and SEO will work together to reduce competition and strengthen your company’s image.

As a result, combining the two techniques, will also optimize your marketing ROI and increase the reach of your target audience.

8. What Are Google’s Important Ranking Factors?

Google’s algorithms use more than 200 ranking strategies to categorize websites depending on how relevant and trustworthy their pages are. Google’s ranking systems are built to filter through large amounts of websites in seconds to provide the most relevant, helpful results, and offer them in a way that makes it easy to find what you’re searching for.

Here are some important ranking factors to consider.

9. How does a Google Penalty work?

When Google identifies unknown functioning or a breach of the Search Engine Optimization standards, it imposes penalties. There are two types of penalties given by google:

• Algorithmic
• Manual

To prevent yourself from getting a penalty, stay away from link schemes and minimizing the use of keywords will help otherwise, seek advice from your personal SEO consultants and agencies.

10. Why isn’t my Website Ranking on Google?

It’s crucial to remember that a newly created website will not rank highly within a day since Google prefers relevant sites with established authority over time, thus it takes time for a website to perform organically before ranking higher.

The following are some of the reasons why your website is not visible:

• It might also indicate that the material on your website is irrelevant or of poor quality and that it does not correspond to the keywords typed by your target audience.
• The website may not be recorded in the SEO system, and it is now obstructing search engines.
• There has been a violation of Google’s SEO guidelines, resulting in a manual penalty.

As previously said, SEO is an earned media, and you must earn your way to the top of Google by demonstrating that your website is appropriate and deserving of that position. We recommend that you digest this – 5 Big Mistakes in Search Engine Optimization before going further down this article.

11. Why Has My Organic Traffic Dropped?

There are many possibilities that might cause a rapid drop in organic traffic, including a drop in ranks, changes to your website, decreasing relevance for your content, or Google adjustments. These are some situations that no one has control over.

If the content uploaded has been consistent and relevant but your online traffic continues to decrease, it could possibly mean that a new competitor has entered the market and has overtaken your website visibility.

12. Is there a difference between On-Page SEO, Off-Page SEO, and Technical SEO?

Using SEO services and hiring agencies will help you to handle your SEO campaign as they know the right keywords to use and will incorporate them into your content. Investing in on-page SEO and technical SEO will help to optimize your page to influence the rankings on Google.

On-Page SEO involves coding, in this case, HTML. It helps optimize web pages in the search for specific keywords to improve traffic. Any changes on the page will be visible to readers where they can see whatever changes made. It optimizes the rankings shown and the main purpose is to allow other pages a higher chance of appearing in the search results.

Off-Page SEO cannot be controlled such as how far your information will spread and who clicks on your website but every link received can be known that your website has quality.

Technical SEO helps improve the technical parts of your website to boost the rankingin search engines. It optimizes everything at the back end and makes the website function more efficiently in terms of speed and digesting content for the search engines to comprehend better.

13. What is a suitable PageSpeed score?

More than half of your audience is going to leave if your page takes more than 3 to 5 seconds to load. As a matter of fact, speed is important but improving your PageSpeed score beyond a certain point can be incredibly challenging with cost and time.

The average page speed score can go up to 8 seconds but a good score would be below 3 seconds to prevent long waiting time.

14. What are some Technical SEO problems?

Although technical SEO can help your website to operate more efficiently, here are some common technical SEO issues that may occur without you knowing:

15. How Long Should a Page of Content Be?

The most optimal level for SEO would be between 600 to 1000 words per page. The ideal article length should be between 1000 to 2,400 words. It should not be too short as less than 300 words can be considered less while more than 4000 can be too long and your audience will gain nothing from reading it.

It is not only important to learn which keywords to use to maximize SEO but also to learn how to categorize and split your paragraphs. If they get too long, divide them into sections and insert a few pictures for aesthetic purposes so as to not bore them. Splitting of paragraphs also helps to create suspense in the readers, making them stay longer on the page.

16. What should I do to produce SEO-Friendly Content?

It is always crucial to conduct keyword research on the topic that you wish to talk about.

• The length of the keyword should not be a one-letter word as information generated can be vague.
• Buzzworthy and catchy titles can create a huge impact as it increases your chances of ranking up.
• Paragraphs should be short and simple, sticking to 2 to 3 sentences and not more than 5 lines.
• The use of different features such as bolding, underlining, italics, bullet points can be a game-changer. This helps to give your audience a summarised view of the important parts of that paragraph.

An SEO agency Singapore is always up to date on the current trends. Furthermore, if they discover that your business is well-suited to current trends, they will advise you on them and assist you in putting them into practice. As a result, as part of your digital marketing plan, you should engage SEO agencies in Singapore.

17. Will Duplicate Content impact my website’s ranking?

Duplicated content occurs when a unique website address (URL) appears in more than one web address.

It can cause content management system (CMS) difficulties as Google is unable to read data that is considered similar to others once they do not detect any changes in it.

This will, however, impact your rankings in the web pages as duplicate content is considered bad for SEO.

18. Definition of Link Building?

Link building contributes in important aspects that are helpful, natural, and high of excellent quality such as the content you have and this helps to increase the search engine rankings of that particular page.

Without backlinks, your website may not receive the full potential for it to rank well in the search engines, thus, they are important to have when it comes to ranking your website.

Under Search Engine Optimization (SEO), link building is also known as a hyperlink that links relevant web pages to your website.

There are a few types of links such as:

• Editorial
• Resource
• Acquired
• Reciprocal

Low-quality links will result in spammed blog comments and paid links entering your website and it can eventually be unhealthy to your site.

The advantages of link building will allow you to form good relationships, referral traffic, and brand awareness as well as building.

19. Does getting more links benefit me?

When it comes to Link Building, it is all about quality otherwise your ranking stays stagnant. Getting more links may seem like an easier chance of ranking higher but if the quality of content does not make sense or is not relevant, the quality of links will eventually decrease. Links are not purchasable and are considered a form of violation so do avoid being penalized by Google.

20. What Is PageRank?

PageRank is an early Google feature that has slowly become the measure that SEOs are drawn to. Pagerank is a ranking algorithm for websites that allows you to appear first in search engine results.

Apart from organic traffic, there are others such as PPC, referrals, and direct traffic, and PageRank is essential since it improves visibility and traffic.

So, do you have a better understanding of how SEO works now?

That brings us to the end of the 20 most often asked SEO questions. This will give you a good sense and beginner’s idea of what the SEO world looks like and how hiring SEO companies and specialists may help you.

Looking for SEO Self-Help For Your SEO DIY? Here are 5 SEO Trends of 2021 to share

SEO consultants

Have you ever heard about SEO Consultants in Singapore or in other parts of the world for that matter? Being an SEO consultant means that you are responsible for a lot of things like planning, implementing and managing your clients’ overall SEO strategy. The company and SEO consultant’s main goal is to attract targeted audiences from search engines like Google or Bing, and try to turn them into customers. This usually requires a lot of planning, strategising, creativity and execution. A professional and experienced SEO consultant will help you stay competitive in the digital marketplace, stay relevant with the trends, help you find potential customers and more. Most importantly, they will help you gain brand recognition. There are many SEO consultants out there who claim that they can move the mountains for you. However, what is important is that you must ask the right questions and sieve out whether the SEO consultant is really what he said he is.

Some of the Search Engine Optimisation consultants’ job scopes include:

• Understanding Client’s Marketing Objectives – knowing customer’s search marketing objectives and goals
• Keyword Research & Analysis – prioritise keywords and phrases
• Know Client’s Company Industry Trends  – always be informed on industry trends
• Improve Existing Website Content – be competent in content editing and update content every now and then
• Keyword Mapping – it assigns phrases to individual web pages so it will be organized
• Continual Process Improvement – there is a need to keep improving content engagement as time goes by to cater to suitable audiences
• Web Re-design & Development – it is crucial to have a understanding of web development and web design (Technical SEO)

You may wonder what does SEO even mean? Well, SEO stands for Search Engine Optimization. It is the practice of improving the quality and quantity of a website’s traffic from search engines. SEO services increase your website’s visibility for when potential customers search for products or services related to what your company offers. All of these work, as it uses a very complex algorithm to determine which website would be most appropriate for you.

Two examples of SEO services are, On-page and Off-page. On-page SEO are SEO strategies and execution or implementation that happen on your company’s website. Whereas for Off-page SEO, it happens off your company’s website. Both strategies are aimed to make your website friendlier and more trustworthy to attract potential customers.

Moving on, we will be talking about the top 5 SEO trends as of this year. The top 5 trends consist of voice search, video marketing, influencer SEO, Google’s BERT and lastly, featured snippets.

Voice Search

Voice search SEO is the optimization of key words and phrases by voice assistants. It focuses on the user’s natural language and delivers answers accordingly. Some examples of voice search are Google home, Alexa, or Siri. How it works is that users will summon the device, ask a question and the voice search device will read out the answer.

It is important for companies and businesses to use the voice search optimization strategy as more people are starting to use search devices. This will also allow you to reach out to more potential customers.

If you are on the road, you can just say “Hey Google. What are the opening hours of SAFRA Toa Payoh?”. Google will be able to tell you the answer based on the SEO done on SAFRA’s website.

Video Marketing

Video marketing SEO is about producing video content that is discoverable in search engines of video platforms or social media platforms. You may now wonder how videos help? Users are more likely to click on a video thumbnail as compared to a search result.

Google also prioritises search results that have a video above those without. It is also more likely for you to outrank search results if you display video content. You not only earn traffic from potential customers, but you will also get backlinks. Backlinks is a link created when one website is linked to another, it is also considered as inbound links.

Nowadays, iClick Media helps our customers with a lot of their photoshoot as well as video production. Here’s an example of work done for My Brother SG – a project headed by NUS, and supported by World Health Organisation (WHO), Ministry of Manpower (MOM) and Ministry of Health (MOH).

Influencer SEO

Influencer marketing focuses on delivering your brand message to a targeted group of influencers rather than potential customers. By doing this, you are relying on influencers to be more known and seek customers. You may be wondering how this works. Well, when influencers create content with relations to your brand, they are helping you to create backlinks for your website. It increases your chances of having other people receive and share these links. There are not many influencers compared to consumers, so it takes time to look for someone who will reach the right target customers.

Here are some examples of Influencer Marketing. Hayley Woo has an instagram following of about 221,000 people! Here is an image of her promoting a handbag for ToryBurch.

Google’s BERT

BERT stands for Bidirectional Encoder Representations from Transformers. What it does is it analyzes context and brings a much deeper understanding of the relationships between every term and sentences.

Google’s BERT is an algorithm that can be used in many applications. One of Google’s missions is to organize all content on the web so they can deliver the best answers to consumers. That is why Google BERT is important for the search experience.

BERT understands what consumers are looking out for and what web pages would help, so it will connect the user to the website. Therefore, BERT gives Google a better understanding of search queries.

Featured Snippets

Featured snippets are chosen search results that will be showcased at the of Google’s results. It is used to answer users’ enquiries immediately so they would not have to scroll through different websites. How featured snippets work is that they come from pages that are ranked top 10. So the higher your content, the higher your website will get a featured snippet. Since Featured snippets are at the top of the results page, they offer visibility to users and boost brand recognition for your company. Not only does your brand get more recognition, it also has an increase in keyword rankings.

Here is an example of an SEO snippet work we did for LegallySmart. When you google for ‘property lawyer fees singapore’, besides us dominating the #1 position over the last 3 years, we also showed other information such as the actual fees of the lawyers on the SERP itself!

Of course there are more SEO marketing strategies to use. The 5 trends that we listed are the popular ones as of 2021. SEO consultants are responsible for a lot of a client’s overall SEO strategy. Being an SEO consultant is not the easiest job in the world. They require a lot of knowledge, researching, branding, formatting and much more. If you would like to do SEO yourself and you want to learn basic SEO, check out this blog post on 6 Do-It-Yourself-SEO.

SEO consultants also have to keep up with the trends and find what is the most suitable SEO strategy for their client’s brand and company. By keeping up with the latest trend, they help their client to stay relevant and seek customers. If you would like to learn more about Search Engine Optimization and how it all works out, feel free to continue to browse through our channel as we have an article fully explaining it.

Over at iClick Media, our chief SEO Consultant is Mr. Terence Sim. He has more than 12 years of experience managing and executing SEO for many big brands from the FMCG industry, healthcare industry, government sector, SMEs and many more! Read more about him below!