How Much Does SEO Cost In Singapore?

Heard of the word SEO and wondering what it means? Well SEO stands for Search Engine Optimisation. SEO services are provided by many companies all over the world. It is a process of making your website more visible to the online digital world.

SEO consultants in SIngapore

As it is used worldwide, the competition is tough as many people are using it to have higher chances of being more visible then other websites. There are many SEO consultants in Singapore that are known for being experienced in SEO which is one of the reasons why many companies are well known all over the world. However, do you know how to choose an SEO vendor that can provide excellent and reliable SEO services at an affordable price? How much is considered a reasonable price for your Search Engine Optimisation work? Let us share.

What exactly is SEO?

The answer as mentioned above is Search Engine Optimisation, in layman terms is basically a process that improves the chances of your website being more visible when people search for a certain keyword on Google or other search engines.The more visible your site, the more attention you will gain as more eyes will be able to see your site which will then attract more business for you.

SEO services in Singapore

How does Search Engine Optimization work?

Search Engines uses bots to go from site to site to collect information about those pages and put them in an index. The index is basically a giant harddrive that stores all the information it has collected and it makes it possible that it can pull up a website that you are searching for exactly.

It has complex SEO algorithms that analyze the sites in the index and takes into consideration the various different types of factors that determine the order in which the websites should come in based on our search.

Unlike paid search ads, spending money to get a higher search rank is not possible hence SEO services have to put in the effort and work to get a higher rank.

SEO services

Why is SEO important for marketing?

Search engine optimization is a key factor when it comes to digital marketing as millions of people all over the world conduct millions of searches, with the same objective of finding a particular information on many things such as products or services and many more. Hence greater visibility and higher ranking compared to others can create a more positive impact on your site.

How Much Does It Cost For SEO Services In Singapore?

A benefit of hiring a professional SEO vendor is that they will be able to give you the right price estimate for your campaign. There is also the possibility of you doing it yourself which could save you your money but we strongly advise not to unless you have a full-time experienced SEO practitioner doing the work for you in your office.

Types Of Local SEOCosts of SEO
Local SEO (Simple Keywords)SGD$300 to SGD$500 per month
Mid-Level SEO CampaignSGD$400 to SGD$900 per month
Comprehensive International SEOSGD$2,000 starting price per month

What is the best price for SEO in Singapore?

There definitely are cheap SEO services in Singapore however the idea of cheap is different for everyone. Most SEO companies in Singapore follow the same method of how they charge, which is by having a monthly package, where they charge a fixed price every month for a number of keywords. The price increases as the number of keywords increase. The price also varies depending on the experience and portfolio of the company you have chosen.

The cost of an SEO can range anywhere from SGD$500 to SGD$4,500 per month.  The difference in cost is attributed to the different factors such as:

  • Number of SEO Keywords
  • Difficulty of the chosen Keywords
  • Website Built and Quality
  • Local or International SEO campaigns
  • Add-ons such as Web Maintenance and Copywriting Services

There is no fixed price or standard rate that is being charged. If you ask any SEO consultant what the price of their SEO services are, they will all give you the same reply stating that it depends. SEO services pricing varies from company to company in Singapore.

Factors That Affect The Cost Of SEO Services In Singapore

Here is a list of factors that come into consideration when deciding the costs of the service;

  • Services & Benefits
    • The cost will largely depend on the services required and the benefits that are included in the campaign.
    • Not all SEO companies will provide you with all the services such as blog content, content distribution and more.
    • At the end of the day you should pick something within your budget.
  • The Experience
    • The greater the profile and knowledge of the SEO company the higher they may charge you, so why not go for a cheaper one as there are cheap SEO services in Singapore. However, are you willing to take a chance with a company with lesser experience and one that may not be able to guarantee you results? Invest your money in a good company that has a good profile and is a known company in the industry.
    • They may charge you at a higher rate as they are a professional company that has years of experience and knowledge of every aspect of SEO. Their rates may be higher but they are likely to provide better results  than the cheaper option in a shorter period of time.
    • Read up about listing additional info on Google’s SERPs. If the SEO vendor is experienced enough, he or she should propose to you to do such work.
  • Time
    • SEO companies usually provide results within 3 to 5 months. Wanting results in a quicker timeline will require additional costs
  • Guarantee
    • Results can never be 100% guaranteed as there are too many factors that come into play with search engine optimization, if a company informs you that they can give you a guarantee ranking it is probably a ploy as it is not possible. Remember this: No one can control Google’s ranking.
  • Custom SEO Pricing
    • Custom pricing packages could be an option you could explore that is based on the results. For example, as rankings in search engines are all about boosting your portfolio along with sales for your site, there is a chance that you could make a deal with your SEO company where they charge you only when they can show proof of results that your site comes at a higher rank. However not all companies have this option and those that do may charge an extremely high price for their SEO service that usually comes together with a contract that will last a minimum of a few years.

Search Engine Optimization

SEO Singapore : Generate More Traffic

  • A good SEO can help improve your business tenfold and a bad SEO can destroy your business along with your reputation and everything that you have spent your time building.
  • Think hard and plan out and choose the right SEO company for your business that fits your budget.Here is a list of factors that you should consider before making your decision;
    • Do not find a company just by looking at the price, a high price SEO company may not be as good as you expect it to be based on the fees.
    • Choose quality and experience over price
    • Seek reference from others and do your research

The SEO costs in Singapore varies from company to company and has many factors that affect the cost of it. Making the right choice of choosing the right SEO company is very important as it can make or break your business. Do your research and choose a company that will best benefit the business. This is especially crucial in this Covid-19 endemic period. On a side note, do read up our latest SEO tips on doing SEO during the Endemic.

20 SEO Link Building Strategies To Help You Double Your Traffic In 6 Months!

So what is SEO link building? Link building is a process of getting other websites to link back to your website. All marketer and business owners would be interested in building links to drive referral traffic and increase their site authority. This can be done with SEO consultants in Singapore.

There is no doubt that creating great inbound links for your website is a daunting task. Although many website owners get their backlinks by spamming the blog comment section, this is neither necessary nor effective for their search engine optimization efforts. Although there is a lot of discussion about inbound link generation, there is very little discussion about specific ways to do it.

Fortunately, link building strategies are not as difficult to implement as many people say. Think of it as a social network, if you are a source of great content and present it to the right people, they will share it. With this in mind, we’ll help you get started using proven and effective techniques to help you build legitimate inbound links. Read on to learn how to use these links to brainstorm your SEO strategy.

Here are 20 SEO Link Building Strategies to help you double your traffic in just 6 months

1. Help another webmaster fix an error on their website

SEO company in Singapore

This would be those times where connections come in handy. When you find broken links on other sites, let them know, politely, and provide them with a piece of your own content that would be a suitable replacement for that broken link. Be helpful, friendly, and personal. This could be an opportunity to start building a relationship with the webmaster too. This is a key step in your SEO services!

2. Maintain steady blog with great content

search engine optimisation services

Consistently creating great blog content that people naturally want to link to is one of the most trusted and authentic ways to organically generate inbound links. You should post content that is directly related to your industry and that is useful to your readers. In this way, they feel the need to share it. They can even link to it from their own website if they have one. Also, are you concentrating on long-tail SEO keywords to drive conversions? If you are only focusing on the short-tail for branding awareness, you need to re-think your SEO strategy!

3. Search for and monitor your competitors backlinks

Look for opportunities to obtain similar links. This is a great way to easily find high-value link opportunities. Research the competitions weekly or monthly to find new opportunities. You can take advantage of them while they are still fresh

You can use a link analysis tool such as Majestic and Ahrefs to get a list of the backlinks for one of your competitors. Afterwards check out what type of post is earning backlinks and benefiting from that off-page search engine optimisation services. This is an important off-page link building tactic in your SEO quest to reach page 1 of Google!

4. Link to other blogs on your blogs

The blog aims to be a social tool. The more links you have to others, especially when you do this in a consistent, opportunity-oriented manner, the more likely one of the bloggers will give back. In addition, you cannot cover everything on the blog. It makes sense to use the vast resources on the Internet to make your blog experience better and bring more rewards to your readers. A reliable SEO company would give this worthy tip to you.

5. Identify broken links through site-crawling tools

Some webmasters may link to your site but using an old or broken link. Something like this is natural as you change and update your websites over time. However, these inbound links are still valuable and you can still update them.

How you may ask, well you can start off by using tools such as Dead Link Checker, Link Juice Recovery tool, and Screaming Frog to scan for broken links on the website. Then, using the template that we will share later on to reach out to the webmasters with the correct link as a replacement. Are you getting a 100% score for your on-page SEO?

6. Write guest blog posts

Create and write a great blog post and compare it with your suitable blog. If someone accepts, they should be willing to give you an inbound link in the post. Guest blogs are a great way to promote your expertise and get quality white hat links. Not sure  who to write to?

Well most media allow people to submit original articles on topics relevant to their readers. However, you should start directly with posts in your niche. If you are a brand agency, you can consult brand publications. Having said that, here are 5 big mistakes in Search Engine Optimization that you must definitely avoid!

7. Search for and monitor mentions of your brand

Contact webmasters about turning those mentions into inbound links only when it is warranted like when they are citing the data of yours as an example. This is called the link reclamations.

You can monitor brand mentions by setting up alerts using tools such as Mention or Buzzsumo and adding keywords that are related to your brand or products. Do make sure you exclude any mentions from your own website within the alert, which you are able to do in these tools settings.

Here is an email template on tip number 5:

8. Curate and publish helpful resource lists

Resource lists are good link bait and useful content for readers. If you create a comprehensive resource list, other bloggers will easily link to it in their own posts instead of repeating and curating all of this content themselves.

9. Write newsjack posts

A news jack is to capitalize on the popularity of news stories to drive sales and marketing success. If you’re the first blogger to comment on a news event, Google’s algorithmic “freshness” component climbs to the top of the SERP, others link to the content in their accounts story

10. Create case studies about your most impressive clients

If any of your clients look good in case studies about your business, you can actually bet that they will be linking to your website.  However, you have to make them good, which means choosing companies that have seen the ebay results, are enthusiastic and know your products and services well. This means asking the right set of questions and laying out the case study in an attractive manner and comprehensive way.

11. Volunteer to be the subject of a case study

Currently, companies are looking for customers who are willing to be the subject of a case study. By volunteering your time for one of your major vendors, you will be getting a backlink from the case study once it is published. This would be an actual big deal for your company to grow too.

12. Do some outreach when you have big news or a great piece of content

When it gets media attention and is published in industry publications, it can help build a brand, increase specific expertise, increase credibility, and of course, get backlinks from authoritative sources.

First, create a dedicated page for your story on your target website.  Then contact some reporters and/or publications, and you can see who really values ​​your story. Be sure to provide the context of your request, follow their rules, write a compelling subject line in the introductory email, and provide help instead of boasting.

13. Write book reviews

seo consultants in Singapore

You can provide a comprehensive review about another author’s content, there is a very good chance that the authors and others will link to it.

14. Send out a joint press release when your news involves another company

This will help you reach hundreds and thousands of other related websites that are a press release about just your company. It may not have linked to your website but it will give you a chance to reach a larger number of people and get more backlink as a result of doing this.

15. Conduct free webinars, and post archived copies online

If it helps and has lots of information, your attendees will absolutely share it. One of the easiest ways to do this is to convert your PowerPoint presentation slides to a SlideShare presentation and embed the presentation into your blog post. It will also be included on the landing page of the seminar, and anyone who has already finished and is about to sign up for the webinar can check out the presentation.

To get better opportunities from backlinks to these archived webinar pages, affiliate with other companies, brands or influencers for the webinar. The two well-coordinated brands not only give powerful presentations, but also spread the audience after the webinar.

16. Write press releases about interesting company news

Turning your PR strategy into an inbound one will create opportunities that were not there before and carve out a place for your company, building a meaningful mindshare in the process with your target audience by turning it.

Once you have written a good press release, post it up on your website and then push out your releases to one of the big newswires to get more coverage about it.

17. Create shareable templates

Templates are things that people will find useful enough to link to, it is a free tool. Before creating a template, you have to think about what kind of template would be best to make people’s job easier and simpler.

A designer might create a library of downloadable business card templates to which others could link it over and over again. Bookmarkable content is often the kind of content that gets lots of inbound links.

18. Do something funny

By doing something funny, it will spread like wildfire (viral). Think about funny inside jokes in your industry or company and capitalize on it with some humorous content that can be linked by the others. Create a meme, short video or a tweet that captures the joke. Be careful on how your audience understands and how they would reply so it will not be taken as an offensive joke. Sharing an example of an SEO meme created by iClick Media.

image

19. Create compelling infographics

image

People absolutely love sharing infographics. People who create the source of an infographic directly will be able to connect to the original source. You can also share the design with the cited sources to increase the likelihood of inbound links, and make the infographic embed code easily accessible.

It is okay if you are not a designer. Anyone can create a professional looking, high quality infographic by using free infographic templates online. Before creating an actual infographic, you will want to come up with a topic that can actually be visualized and that relates to your industry. For advanced infographics, consider creating video-based SEO infographics. 🙂

Sharing an SEO infographics here:

20. Create other form of visual content

Visualization of cartoon content, including charts and graphs, is an important part of your visual content marketing strategy, and is a great way to get inbound links. Others will probably skip the fuss to create their own visual content and link you instead because they take time and money to create. You can create your own graphics using free online design tools, even if you are not tech-savvy.

That is all we got for 20 SEO link building strategies for you. If you can’t seem to be doing all of this alone, you can contact any SEO company in Singapore. They will be able to provide you with all this information and work under their SEO services. Do take your time to search for the right seo consultants in Singapore as there are plenty of them. Find the one that is suitable just for you! Remember, the cost of the SEO should not be the sole factor in your decision-making process. Consider also their portfolio, their experience, their SEO methodology, and etc!

The 20 Most Asked Questions for SEO

Are you looking for some tips and tricks on how to promote your business presence online? Or understanding how the engine works online?

SEO consultants in Singapore

Let’s take a look at the 20 most asked questions about SEO. You’ll learn strategies and understand how some SEO services work and what SEO consultants in Singapore can do.

1. What is SEO?

Search Engine Optimization (SEO) optimizes a website’s content to appear higher in the search engine results pages (SERP). The use of keywords assists the business in improving its search results on SERP, allowing good visibility online.

It is important to be specific about who your business is and what you have for them such as your USP, products, and services offered, and many more.

Rather than a paid media where you have to pay to advertise your business, SEO is an earned media where someone shares and publishes content about your company without you having to pay for it.

2. How Does SEO Work and how does it benefit?

To put it another way, when someone searches for anything, search engine optimization helps a website appear at the top of a search engine’s page. It provides internet visibility that can be easily found in order to generate online visitors and send people to your homepage.

Also keep in mind that rates vary based on who is delivering the Search Engine Optimization services, such as hiring an SEO consultant or hiring a company to advertise your website.

Although SEO services supplied by firms might be costly, you are paying for their

  • Expertise
  • Experience
  • Efficiency.

As a result, you can be assured that your money will be well spent, as these experts will undoubtedly assist your website in rising above the competition. If you are looking to hire an SEO consultant in Singapore, do check out our blog on What To Expect When Hiring an SEO Consultant from Singapore.

3. Is SEO Necessary for My Company?

Isn’t it true that it’s never a bad idea to give anything a shot? Simply said, if you want to increase visitors to your website, you will need SEO. Many firms are moving and marketing their presence online as the digital world evolves.

Online audiences are more targeted, and you may reach a larger audience.

There are a variety of SEO consultants in Singapore. iClick Media, for example, offers Search Engine Optimization services targeted to your company’s marketing objectives and goals, employing highly effective and consistent SEO techniques to ensure that your website is highly rated.

SEO consultants in Singapore

4. Is Social Media Helpful In Increasing The Rank Of My Website?

Social media marketing can be helpful depending on the way you are promoting your company.

They become brand advocates when you offer high-quality content or information that resonates with your target audience. This will result in them reading and sharing the articles with more people.

Although social media has no direct effect on SEO rankings, the links posted on various social media platforms assist to build brand awareness through shared media. Usually most marketers would want to learn Do-It-Yourself (DIY) kind of SEO and here’s 1 interesting blog article to share with you – 6 Do-It-Yourself SEO in 2020.

It is essential to utilize social media to promote your business in order to build a stronger online presence since it has the ability to drive visitors to a website, which affects search rankings.

SEO consultants in Singapore

5. How do I know what kind of Keywords That People Are Searching For To Identify Businesses Like Mine?

Keywords are crucial since they are what people are looking for, and the information you give must fit into that category. It’s tough to imagine what search terms consumers might use to locate your business online.

As a result, be sure to investigate what you think your target audience is looking for and whether the SEO keywords you include in your post are related to your brand, product, or service, as well as the keywords they employ.

SEO Service

Engaging agencies that offer SEO services can essentially help your website to:

  • Grow
  • Increase traffic
  • More brand awareness
  • Spreading through word of mouth
  • Increase revenue

6 How Long Does It Take To Rank on Google?

Google rankings are based on the most suitable or requested query being searched for. Thus, the content posted has to be understood by your target audience.

If you are still struggling with your rankings in Singapore, finding SEO consultants can help to analyze, identify and provide relevant solutions to improve websites and also search engine results performance.

They will give company owners professional advice and ideas on how to increase natural traffic and improve ranking positions in order to attract more people to click on their website. For most SEO practitioners, I would recommend that they read the Beginner’s Guide to Link Building in 2020 before they push on further. This can help give them a good idea about off page SEO before they dive deep in.

7. Should I focus on SEO, PPC advertising, or both?

Unlike SEO services, PPC also known as Pay-Per-Click (PPC) which is a different type of digital marketing method as compared to SEO. PPC increases online exposure by putting content in front of the target audience through social media platforms such as pop-up ads but you will have to pay to advertise.

  • The advantage over PPC would be advertisers will have to pay the publisher a fee each time a viewer clicks on their advertisement.

For SEO, one page might possibly occupy high-ranking positions in the Google SERP if your content is appropriately optimized.

  • The advantage is that the Return on Investment (ROI) for SEO increases over time.

Both are effective as SEO with PPC helps you to up your rankings on Google’s SERP. PPC and SEO will work together to reduce competition and strengthen your company’s image.

As a result, combining the two techniques, will also optimize your marketing ROI and increase the reach of your target audience.

8. What Are Google’s Important Ranking Factors?

Google’s algorithms use more than 200 ranking strategies to categorize websites depending on how relevant and trustworthy their pages are. Google’s ranking systems are built to filter through large amounts of websites in seconds to provide the most relevant, helpful results, and offer them in a way that makes it easy to find what you’re searching for.

Here are some important ranking factors to consider.

1. Quality of content
2. The freshness of the content
3. Mobile friendless for accessibility
4. Efficiency in loading the page
5. Schema Markup to comprehend specific texts

9. How does a Google Penalty work?

When Google identifies unknown functioning or a breach of the Search Engine Optimization standards, it imposes penalties. There are two types of penalties given by google:

  • Algorithmic
  • Manual

To prevent yourself from getting a penalty, stay away from link schemes and minimizing the use of keywords will help otherwise, seek advice from your personal SEO consultants and agencies.

10. Why isn’t my Website Ranking on Google?

It’s crucial to remember that a newly created website will not rank highly within a day since Google prefers relevant sites with established authority over time, thus it takes time for a website to perform organically before ranking higher.

The following are some of the reasons why your website is not visible:

  • It might also indicate that the material on your website is irrelevant or of poor quality and that it does not correspond to the keywords typed by your target audience.
  • The website may not be recorded in the SEO system, and it is now obstructing search engines.
  • There has been a violation of Google’s SEO guidelines, resulting in a manual penalty.

As previously said, SEO is an earned media, and you must earn your way to the top of Google by demonstrating that your website is appropriate and deserving of that position. We recommend that you digest this – 5 Big Mistakes in Search Engine Optimization before going further down this article.

11. Why Has My Organic Traffic Dropped?

There are many possibilities that might cause a rapid drop in organic traffic, including a drop in ranks, changes to your website, decreasing relevance for your content, or Google adjustments. These are some situations that no one has control over.

If the content uploaded has been consistent and relevant but your online traffic continues to decrease, it could possibly mean that a new competitor has entered the market and has overtaken your website visibility.

12. Is there a difference between On-Page SEO, Off-Page SEO, and Technical SEO?

Using SEO services and hiring agencies will help you to handle your SEO campaign as they know the right keywords to use and will incorporate them into your content. Investing in on-page SEO and technical SEO will help to optimize your page to influence the rankings on Google.

On-Page SEO involves coding, in this case, HTML. It helps optimize web pages in the search for specific keywords to improve traffic. Any changes on the page will be visible to readers where they can see whatever changes made. It optimizes the rankings shown and the main purpose is to allow other pages a higher chance of appearing in the search results.

Off-Page SEO cannot be controlled such as how far your information will spread and who clicks on your website but every link received can be known that your website has quality.

Technical SEO helps improve the technical parts of your website to boost the rankingin search engines. It optimizes everything at the back end and makes the website function more efficiently in terms of speed and digesting content for the search engines to comprehend better.

On-Page SEOOff-Page SEOTechnical SEO
Quality contentContent MarketingContent management system
Content length and readabilitySocial mediaPage speed
Keyword optimizationReviewsMobile accessibility
Meta DataInfluencer marketingRobots.txt
Title TagsPRFully qualified URLs

13. What is a suitable PageSpeed score?

More than half of your audience is going to leave if your page takes more than 3 to 5 seconds to load. As a matter of fact, speed is important but improving your PageSpeed score beyond a certain point can be incredibly challenging with cost and time.

The average page speed score can go up to 8 seconds but a good score would be below 3 seconds to prevent long waiting time.

14. What are some Technical SEO problems?

Although technical SEO can help your website to operate more efficiently, here are some common technical SEO issues that may occur without you knowing:

No HTTPS SecurityThis occurs when your website is not secured, thus this problem has to be resolved immediately as it will drive people away
The site is not indexedEnsure your website has been recorded onto Google to allow your website to be visible online when searched.
Slow Page SpeedAs mentioned in question 14, if your page loads slower than 3 seconds, users will leave. To fix this, one of the best options is to clarify with your SEO agency or web developer to solve this issue.
Poor quality linksPoor links will result in poor user experience and it will shun people away. Having high-quality links gives off a good image to your target audience that you deliver excellent quality content.

How Long Should a Page of Content Be?

The most optimal level for SEO would be between 600 to 1000 words per page. The ideal article length should be between 1000 to 2,400 words. It should not be too short as less than 300 words can be considered less while more than 4000 can be too long and your audience will gain nothing from reading it.

It is not only important to learn which keywords to use to maximize SEO but also to learn how to categorize and split your paragraphs. If they get too long, divide them into sections and insert a few pictures for aesthetic purposes so as to not bore them. Splitting of paragraphs also helps to create suspense in the readers, making them stay longer on the page.

SEO Service

16. What should I do to produce SEO-Friendly Content?

It is always crucial to conduct keyword research on the topic that you wish to talk about.

  • The length of the keyword should not be a one-letter word as information generated can be vague.
  • Buzzworthy and catchy titles can create a huge impact as it increases your chances of ranking up.
  • Paragraphs should be short and simple, sticking to 2 to 3 sentences and not more than 5 lines.
  • The use of different features such as bolding, underlining, italics, bullet points can be a game-changer. This helps to give your audience a summarised view of the important parts of that paragraph.

An SEO agency is always up to date on the current trends. Furthermore, if they discover that your business is well-suited to current trends, they will advise you on them and assist you in putting them into practice. As a result, as part of your digital marketing plan, you should engage SEO consultants or agencies in Singapore.

17. Will Duplicate Content impact my website’s ranking?

Duplicated content occurs when a unique website address (URL) appears in more than one web address.

It can cause content management system (CMS) difficulties as Google is unable to readdata that is considered similar to others once they do not detect any changes in it.

This will, however, impact your rankings in the web pages as duplicate content is considered bad for SEO.

18. Definition of Link Building?

Link building contributes in important aspects that are helpful, natural, and high of excellent quality such as the content you have and this helps to increase the search engine rankings of that particular page.

Without backlinks, your website may not receive the full potential for it to rank well in the search engines, thus, they are important to have when it comes to ranking your website.

Under Search Engine Optimization (SEO), link building is also known as a hyperlink that links relevant web pages to your website.

There are a few types of links such as:

  • Editorial
  • Resource
  • Acquired
  • Reciprocal

Low-quality links will result in spammed blog comments and paid links entering your website and it can eventually be unhealthy to your site.

The advantages of link building will allow you to form good relationships, referral traffic, and brand awareness as well as building.

19. Does getting more links benefit me?

When it comes to Link Building, it is all about quality otherwise your ranking stays stagnant. Getting more links may seem like an easier chance of ranking higher but if the quality of content does not make sense or is not relevant, the quality of links will eventually decrease. Links are not purchasable and are considered a form of violation so do avoid being penalized by Google.

20. What Is PageRank?

PageRank is an early Google feature that has slowly become the measure that SEOs are drawn to. Pagerank is a ranking algorithm for websites that allows you to appear first in search engine results.

Apart from organic traffic, there are others such as PPC, referrals, and direct traffic, and PageRank is essential since it improves visibility and traffic.

So, do you have a better understanding of how SEO works now?

That brings us to the end of the 20 most often asked SEO questions. This will give you a good sense and beginner’s idea of what the SEO world looks like and how hiring SEO companies and specialists may help you.

Top 5 SEO Trends of 2021

Looking for SEO Self-Help For Your SEO DIY? Here are 5 SEO Trends of 2021 to share

SEO consultants

Have you ever heard about SEO Consultants in Singapore or in other parts of the world for that matter? Being an SEO consultant means that you are responsible for a lot of things like planning, implementing and managing your clients’ overall SEO strategy. The company and SEO consultant’s main goal is to attract targeted audiences from search engines like Google or Bing, and try to turn them into customers. This usually requires a lot of planning, strategising, creativity and execution. A professional and experienced SEO consultant will help you stay competitive in the digital marketplace, stay relevant with the trends, help you find potential customers and more. Most importantly, they will help you gain brand recognition. There are many SEO consultants out there who claim that they can move the mountains for you. However, what is important is that you must ask the right questions and sieve out whether the SEO consultant is really what he said he is.

SEO consultant

Some of the Search Engine Optimisation consultants’ job scopes include:

  • Understanding Client’s Marketing Objectives – knowing customer’s search marketing objectives and goals
  • Keyword Research & Analysis – prioritise keywords and phrases
  • Know Client’s Company Industry Trends  – always be informed on industry trends
  • Improve Existing Website Content – be competent in content editing and update content every now and then
  • Keyword Mapping – it assigns phrases to individual web pages so it will be organized
  • Continual Process Improvement – there is a need to keep improving content engagement as time goes by to cater to suitable audiences
  • Web Re-design & Development – it is crucial to have a understanding of web development and web design (Technical SEO)

You may wonder what does SEO even mean? Well, SEO stands for Search Engine Optimization. It is the practice of improving the quality and quantity of a website’s traffic from search engines. SEO services increase your website’s visibility for when potential customers search for products or services related to what your company offers. All of these work, as it uses a very complex algorithm to determine which website would be most appropriate for you.

Two examples of SEO services are, On-page and Off-page. On-page SEO are SEO strategies and execution or implementation that happen on your company’s website. Whereas for Off-page SEO, it happens off your company’s website. Both strategies are aimed to make your website friendlier and more trustworthy to attract potential customers.

Moving on, we will be talking about the top 5 SEO trends as of this year. The top 5 trends consist of voice search, video marketing, influencer SEO, Google’s BERT and lastly, featured snippets.

Voice Search

Voice search SEO is the optimization of key words and phrases by voice assistants. It focuses on the user’s natural language and delivers answers accordingly. Some examples of voice search are Google home, Alexa, or Siri. How it works is that users will summon the device, ask a question and the voice search device will read out the answer.

It is important for companies and businesses to use the voice search optimization strategy as more people are starting to use search devices. This will also allow you to reach out to more potential customers.

If you are on the road, you can just say “Hey Google. What are the opening hours of SAFRA Toa Payoh?”. Google will be able to tell you the answer based on the SEO done on SAFRA’s website.

Video Marketing

Video marketing SEO is about producing video content that is discoverable in search engines of video platforms or social media platforms. You may now wonder how videos help? Users are more likely to click on a video thumbnail as compared to a search result.

Google also prioritises search results that have a video above those without. It is also more likely for you to outrank search results if you display video content. You not only earn traffic from potential customers, but you will also get backlinks. Backlinks is a link created when one website is linked to another, it is also considered as inbound links.

Nowadays, iClick Media helps our customers with a lot of their photoshoot as well as video production. Here’s an example of work done for My Brother SG – a project headed by NUS, and supported by World Health Organisation (WHO), Ministry of Manpower (MOM) and Ministry of Health (MOH).

Influencer SEO

Influencer marketing focuses on delivering your brand message to a targeted group of influencers rather than potential customers. By doing this, you are relying on influencers to be more known and seek customers. You may be wondering how this works. Well, when influencers create content with relations to your brand, they are helping you to create backlinks for your website. It increases your chances of having other people receive and share these links. There are not many influencers compared to consumers, so it takes time to look for someone who will reach the right target customers.

Here are some examples of Influencer Marketing. Hayley Woo has an instagram following of about 221,000 people! Here is an image of her promoting a handbag for ToryBurch.

Google’s BERT

BERT stands for Bidirectional Encoder Representations from Transformers. What it does is it analyzes context and brings a much deeper understanding of the relationships between every term and sentences.

Google’s BERT is an algorithm that can be used in many applications. One of Google’s missions is to organize all content on the web so they can deliver the best answers to consumers. That is why Google BERT is important for the search experience.

BERT understands what consumers are looking out for and what web pages would help, so it will connect the user to the website. Therefore, BERT gives Google a better understanding of search queries.

Featured Snippets

Featured snippets are chosen search results that will be showcased at the of Google’s results. It is used to answer users’ enquiries immediately so they would not have to scroll through different websites. How featured snippets work is that they come from pages that are ranked top 10. So the higher your content, the higher your website will get a featured snippet. Since Featured snippets are at the top of the results page, they offer visibility to users and boost brand recognition for your company. Not only does your brand get more recognition, it also has an increase in keyword rankings.

Here is an example of an SEO snippet work we did for LegallySmart. When you google for ‘property lawyer fees singapore’, besides us dominating the #1 position over the last 3 years, we also showed other information such as the actual fees of the lawyers on the SERP itself!

Of course there are more SEO marketing strategies to use. The 5 trends that we listed are the popular ones as of 2021. SEO consultants are responsible for a lot of a client’s overall SEO strategy. Being an SEO consultant is not the easiest job in the world. They require a lot of knowledge, researching, branding, formatting and much more. If you would like to do SEO yourself and you want to learn basic SEO, check out this blog post on 6 Do-It-Yourself-SEO.

SEO consultants also have to keep up with the trends and find what is the most suitable SEO strategy for their client’s brand and company. By keeping up with the latest trend, they help their client to stay relevant and seek customers. If you would like to learn more about Search Engine Optimization and how it all works out, feel free to continue to browse through our channel as we have an article fully explaining it.

Over at iClick Media, our chief SEO Consultant is Mr. Terence Sim. He has more than 12 years of experience managing and executing SEO for many big brands from the FMCG industry, healthcare industry, government sector, SMEs and many more! Read more about him below!

What Are The Strategies In Buying Your Domain Name?

When it comes to deciding your Domain Name for your company website, it may not be as simple as you imagine. However, SEO Consultants in Singapore have the tips and tricks you may need to take into consideration when buying your domain name.

What is the importance of a domain name when it comes to SEO?

Your domain name will impact traffic to your website, rankings in search engines and ultimately the profitability of your business. This in short, is the role of an SEO agency to help boost your company sales and business success. Very often, we may go about not knowing what to expect from customers or the market. Setting up your website and digital marketing in a strategic way will help to keep a company surviving in the competitive online market and will go a long way.

This article will focus on one of the ways SEO companies will use to help strategize your business’ online presence – that is, finding the best solution for your domain name.

 

does domain name help my seo?

 

Simply, a poor domain name will not be generating much traffic on site. However, there are other factors that are affected on a more technical level when you don’t strategize buying your domain name. There may be companies that are new or will open in the future with the same or similar domain name pulling traffic away from your site and cause confusion for customers. New companies overseas using the same domain name as you have may change their domain name structure, changing the worldwide rankings. Therefore, it is important in order to remain relevant in our online presence to do what is necessary to protect and keep our rankings high, website traffic flowing and sales going.

 

Call Us Now

 

2 Types of Strategies for Domain Names Purchase

There are two types of strategies that are most commonly used when buying a domain name. Defensive strategies such as buying all variables to your domain name so that there is no chance for competitors or squatters to, frankly, just mess with your brand. The difference between defensive domain registration and strategic domain registration is in purpose and alignment to a goal.

 

200 over on page seo factors

 

SEO consultants in Singapore use strategic domain registration to improve traffic, rankings and sales to a website. Some of the strategies used to achieve this goal are; firstly, buying your Plural Domain. So often, businesses lose out from customers visiting the wrong website which could be in a name of another business. It is important to have ownership over the plural domain of your domain name so that you eliminate any confusion for customers. Next, buying TLD (top-level domains) of your domain name is also important. TLD are such as dot com, dot org, dot net which all rank better worldwide than using “dot com dot country code” (in simple terms..).

Buying all variants can help to protect yourself from any new website developed in the future that decide to want the same domain name as you, and again, help to improve your overall traffic, ranking and sales. It is also a good option to have another web domain if ever your business needs another avenue online under your company name.


 

which tld domain to buy for seo

 

To add as extra advice for anyone in the Tech industry who wants to take their domain name into another level of exclusivity, buying gTLDs (Generic top-level domains such as – dot io or dot pro) will also help to improve your business and its speciality. In most cases, for SMEs and all other businesses, simple but educated strategies to buy your domain name will breed the best results for your company which SEO consultants in Singapore will be able to guide you on.  

 

Call Us Now

What to Expect from Hiring SEO Consultants in Singapore

Nothing is worse than having miscommunicated expectations from the business that hires SEO consultants to help them succeed. A highly experienced SEO company ought to be able to provide a realistic idea of what to expect from hiring them. They should not give false hopes or unrealistic results. Some consultants promise quick results, but in reality, SEO takes time.

top seo consultants in Singapore

Knowing what to expect means you can hold the consultant accountable without making unreasonable demands based on the unclearly-defined expectations. When the foundation has been set, any business that acquires SEO service can anticipate the following expectations from the SEO consultants in Singapore.

Expect SEO Firm to:

Find the Best Keywords Just because a particular keyword or key phrase is the search term your business should focus on does not mean it actually is. Professional consultants have access to different tools that enable them to perform keyword analysis to find out the most effective keywords. Some keywords may perform better than the others, and an experienced SEO company will know how to figure this out. Generic keywords may deliver a good amount of traffic, but you should target traffic that turns into ready buyers. Businesses can expect the SEO firm to take the keyword suggestions and formulate a list of specific phrases that will turn searchers into customers.

Call Us Now

hire SEO consultants

Use Acceptable Practices Search engines like Google make use of complex algorithms to determine how a website ranks on SERPs. Although the algorithms are not disclosed, Google openly shares which search engine optimization strategies are acceptable and which techniques violate their guidelines. Those tactics that don’t adhere to their rules are commonly referred as “Black Hat” while the techniques that follow their guidelines are known as “White Hat.” You should expect the SEO firm to only use practices that abide by the rules to avoid the risk of getting penalised or banned from the search engine. It is very tempting to resort to black-hat techniques to get ahead but it’s also a big risk that can affect your website.

seo company reviews

Optimise Your Website An SEO expert knows that there are three tiers of SEO, such as technical, on-page and off-page optimisation. Expect the consultant to perform on-page optimisation to help increase traffic. On-page optimisation involves placing keywords you want to rank in the title, heading, and the content of your web pages. The SEO company will likely request some changes on your existing website to implement on-page optimisation. Sometimes, you may need to redesign the entire website to integrate SEO and improve its overall performance. Moreover, the contents of your site must be well-written and informative to provide value to your visitors, not just for the sake of inserting keywords on it. This is why on-page SEO also involves professional copywriting. Track Results An SEO consultant is expected to monitor the performance of the campaign to determine whether the techniques are effective or not. Ranking and link-building reports are important metrics, but of course, you need actual results. Conversions and click-through rates are key performance indicators that can inform you what results the SEO campaign is producing. If a visitor performs the desired action, this is where a conversion happens. For e-commerce websites, this can mean sale while for service-based businesses, it comes in a form of a phone call or email. An SEO services provider is expected to track results and present to the client.

Call Us Now

Checklist in Finding SEO Company in Singapore

Do you know what to look for in an SEO company in Singapore? Many businesses think it’s easy to find an SEO firm that can perform techniques to improve their website traffic and ranking. But when it comes to outsourcing your search engine optimisation strategy, you should have sufficient knowledge in distinguishing an expert from a trying-to-be an expert.

cheap seo company in singapore

So if an SEO consultant promises you the world – an extremely high ranking overnight or a few days, you should stay away. SEO takes time. Never invest your money in something that will not give quality results or put you at risk of getting penalised for implementing bad practices. When you know what to look for, you can find the right SEO company that can help you achieve your goal.

Here’s what you should look for in an SEO firm:

  • Do their clients share positive reviews about their work?

Check out the consultant’s website and look for the testimonial page. A reliable SEO company will share the testimonials from their previous clients as proof of their successful works. If there is no testimonial page, you check the homepage of the site for some feedback or you can conduct a research to determine if there are any bad comments about them. Their social media channels are also great sources to find out their capability. If you come across positive reviews from previous clients, you can communicate with that individual and make enquiries.

Call Us Now

seo services packages
  • Do they have fair pricing?

Does the SEO company charges a reasonable cost? Some SEO packages cost more as they include several approaches to ensure the success of the campaign while others are priced fairly. A comprehensive SEO technique, complete with good blog posts, link building and technical, takes time. Many consultants offer a comprehensive SEO strategy at a reasonable price. You can do a comparison of pricing from different consultants to figure out which one is realistic. If a consultant tells you they can perform several SEO works for cheap, you should be careful and don’t commit right away. Watch out for too good to be true offers, chances are they will not give you the desired result and will just waste your money.

  • Can they explain to you their process?

Although one tier of SEO involves technical, Google SEO also involves on-page and off-page optimisation, which are not that difficult to explain. A good SEO consultant will be able to explain clearly and properly their processes and the steps they are going to implement to help your site increase traffic and search rankings. If the process includes link building, they must discuss with you the ways to do it, such as social sharing and infographics. They should explain to you how these tactics work. If they can’t explain their practices, chances are, they don’t know what they are doing.

search engine optimisation techniques
  • Do they perform SEO on their own page?

A reliable SEO firm should have an easy-to-navigate and easy-to-read website full of valuable contents related to SEO. How can you expect a company that provides SEO services to generate good results if they don’t implement what they offer on their own website? It doesn’t make sense, right? The company should be practising overall best SEO techniques for themselves if that’s what they are selling. If the SEO company in Singapore have a well-optimised website, then you can expect considerable results from their service.

Call Us Now