So what is SEO link building? Link building is a process of getting other websites to link back to your website. All marketer and business owners would be interested in building links to drive referral traffic and increase their site authority. This can be done with SEO consultants in Singapore.

There is no doubt that creating great inbound links for your website is a daunting task. Although many website owners get their backlinks by spamming the blog comment section, this is neither necessary nor effective for their search engine optimization efforts. Although there is a lot of discussion about inbound link generation, there is very little discussion about specific ways to do it.

Fortunately, link building strategies are not as difficult to implement as many people say. Think of it as a social network, if you are a source of great content and present it to the right people, they will share it. With this in mind, we’ll help you get started using proven and effective techniques to help you build legitimate inbound links. Read on to learn how to use these links to brainstorm your SEO strategy.

Here are 20 SEO Link Building Strategies to help you double your traffic in just 6 months

1. Help another webmaster fix an error on their website

This would be those times where connections come in handy. When you find broken links on other sites, let them know, politely, and provide them with a piece of your own content that would be a suitable replacement for that broken link. Be helpful, friendly, and personal. This could be an opportunity to start building a relationship with the webmaster too. This is a key step in your SEO services!

2. Maintain steady blog with great content

Consistently creating great blog content that people naturally want to link to is one of the most trusted and authentic ways to organically generate inbound links. You should post content that is directly related to your industry and that is useful to your readers. In this way, they feel the need to share it. They can even link to it from their own website if they have one. Also, are you concentrating on long-tail SEO keywords to drive conversions? If you are only focusing on the short-tail for branding awareness, you need to re-think your SEO strategy!

3. Search for and monitor your competitors backlinks

Look for opportunities to obtain similar links. This is a great way to easily find high-value link opportunities. Research the competitions weekly or monthly to find new opportunities. You can take advantage of them while they are still fresh

You can use a link analysis tool such as Majestic and Ahrefs to get a list of the backlinks for one of your competitors. Afterwards check out what type of post is earning backlinks and benefiting from that off-page search engine optimisation services. This is an important off-page link building tactic in your SEO quest to reach page 1 of Google!

4. Link to other blogs on your blogs

The blog aims to be a social tool. The more links you have to others, especially when you do this in a consistent, opportunity-oriented manner, the more likely one of the bloggers will give back. In addition, you cannot cover everything on the blog. It makes sense to use the vast resources on the Internet to make your blog experience better and bring more rewards to your readers. A reliable SEO company would give this worthy tip to you.

5. Identify broken links through site-crawling tools

Some webmasters may link to your site but using an old or broken link. Something like this is natural as you change and update your websites over time. However, these inbound links are still valuable and you can still update them.

How you may ask, well you can start off by using tools such as Dead Link Checker, Link Juice Recovery tool, and Screaming Frog to scan for broken links on the website. Then, using the template that we will share later on to reach out to the webmasters with the correct link as a replacement. Are you getting a 100% score for your on-page SEO?

6. Write guest blog posts

Create and write a great blog post and compare it with your suitable blog. If someone accepts, they should be willing to give you an inbound link in the post. Guest blogs are a great way to promote your expertise and get quality white hat links. Not sure  who to write to?

Well most media allow people to submit original articles on topics relevant to their readers. However, you should start directly with posts in your niche. If you are a brand agency, you can consult brand publications. Having said that, here are 5 big mistakes in Search Engine Optimization that you must definitely avoid!

7. Search for and monitor mentions of your brand

Contact webmasters about turning those mentions into inbound links only when it is warranted like when they are citing the data of yours as an example. This is called the link reclamations.

You can monitor brand mentions by setting up alerts using tools such as Mention or Buzzsumo and adding keywords that are related to your brand or products. Do make sure you exclude any mentions from your own website within the alert, which you are able to do in these tools settings.

Here is an email template on tip number 5:

8. Curate and publish helpful resource lists

Resource lists are good link bait and useful content for readers. If you create a comprehensive resource list, other bloggers will easily link to it in their own posts instead of repeating and curating all of this content themselves.

9. Write newsjack posts

A news jack is to capitalize on the popularity of news stories to drive sales and marketing success. If you’re the first blogger to comment on a news event, Google’s algorithmic “freshness” component climbs to the top of the SERP, others link to the content in their accounts story

10. Create case studies about your most impressive clients

If any of your clients look good in case studies about your business, you can actually bet that they will be linking to your website.  However, you have to make them good, which means choosing companies that have seen the ebay results, are enthusiastic and know your products and services well. This means asking the right set of questions and laying out the case study in an attractive manner and comprehensive way.

11. Volunteer to be the subject of a case study

Currently, companies are looking for customers who are willing to be the subject of a case study. By volunteering your time for one of your major vendors, you will be getting a backlink from the case study once it is published. This would be an actual big deal for your company to grow too.

12. Do some outreach when you have big news or a great piece of content

When it gets media attention and is published in industry publications, it can help build a brand, increase specific expertise, increase credibility, and of course, get backlinks from authoritative sources.

First, create a dedicated page for your story on your target website.  Then contact some reporters and/or publications, and you can see who really values ​​your story. Be sure to provide the context of your request, follow their rules, write a compelling subject line in the introductory email, and provide help instead of boasting.

13. Write book reviews

You can provide a comprehensive review about another author’s content, there is a very good chance that the authors and others will link to it.

14. Send out a joint press release when your news involves another company

This will help you reach hundreds and thousands of other related websites that are a press release about just your company. It may not have linked to your website but it will give you a chance to reach a larger number of people and get more backlink as a result of doing this.

15. Conduct free webinars, and post archived copies online

If it helps and has lots of information, your attendees will absolutely share it. One of the easiest ways to do this is to convert your PowerPoint presentation slides to a SlideShare presentation and embed the presentation into your blog post. It will also be included on the landing page of the seminar, and anyone who has already finished and is about to sign up for the webinar can check out the presentation.

To get better opportunities from backlinks to these archived webinar pages, affiliate with other companies, brands or influencers for the webinar. The two well-coordinated brands not only give powerful presentations, but also spread the audience after the webinar.

16. Write press releases about interesting company news

Turning your PR strategy into an inbound one will create opportunities that were not there before and carve out a place for your company, building a meaningful mindshare in the process with your target audience by turning it.

Once you have written a good press release, post it up on your website and then push out your releases to one of the big newswires to get more coverage about it.

17. Create shareable templates

Templates are things that people will find useful enough to link to, it is a free tool. Before creating a template, you have to think about what kind of template would be best to make people’s job easier and simpler.

A designer might create a library of downloadable business card templates to which others could link it over and over again. Bookmarkable content is often the kind of content that gets lots of inbound links.

18. Do something funny

By doing something funny, it will spread like wildfire (viral). Think about funny inside jokes in your industry or company and capitalize on it with some humorous content that can be linked by the others. Create a meme, short video or a tweet that captures the joke. Be careful on how your audience understands and how they would reply so it will not be taken as an offensive joke. Sharing an example of an SEO meme created by iClick Media.

19. Create compelling infographics

People absolutely love sharing infographics. People who create the source of an infographic directly will be able to connect to the original source. You can also share the design with the cited sources to increase the likelihood of inbound links, and make the infographic embed code easily accessible.

It is okay if you are not a designer. Anyone can create a professional looking, high quality infographic by using free infographic templates online. Before creating an actual infographic, you will want to come up with a topic that can actually be visualized and that relates to your industry. For advanced infographics, consider creating video-based SEO infographics. 🙂

Sharing an SEO infographics here:

20. Create other form of visual content

Visualization of cartoon content, including charts and graphs, is an important part of your visual content marketing strategy, and is a great way to get inbound links. Others will probably skip the fuss to create their own visual content and link you instead because they take time and money to create. You can create your own graphics using free online design tools, even if you are not tech-savvy.

That is all we got for 20 SEO link building strategies for you. If you can’t seem to be doing all of this alone, you can contact any SEO company in Singapore. They will be able to provide you with all this information and work under their SEO services. Do take your time to search for the right seo consultants in Singapore as there are plenty of them. Find the one that is suitable just for you! Remember, the cost of the SEO should not be the sole factor in your decision-making process. Consider also their portfolio, their experience, their SEO methodology, and etc!

Are you looking for some tips and tricks on how to promote your business presence online? Or understanding how the engine works online?

Let’s take a look at the 20 most asked questions about SEO. You’ll learn strategies and understand how SEO works really and what SEO consultants in Singapore can do.

1. What is SEO?

Search Engine Optimization (SEO) optimizes a website’s content to appear higher in the search engine results pages (SERP). The use of keywords assists the business in improving its search results on SERP, allowing good visibility online.

It is important to be specific about who your business is and what you have for them such as your USP, products, and services offered, and many more.

Rather than a paid media where you have to pay to advertise your business, SEO is an earned media where someone shares and publishes content about your company without you having to pay for it.

2. How Does SEO Work and how does it benefit?

To put it another way, when someone searches for anything, search engine optimization helps a website appear at the top of a search engine’s page. It provides internet visibility that can be easily found in order to generate online visitors and send people to your homepage.

Also keep in mind that rates vary based on who is delivering the Search Engine Optimization services, such as hiring an SEO consultant or hiring a company to advertise your website.

Although SEO services supplied by firms might be costly, you are paying for their

• Expertise
• Experience
• Efficiency.

As a result, you can be assured that your money will be well spent, as these experts will undoubtedly assist your website in rising above the competition. If you are looking to hire an SEO consultant in Singapore, do check out our blog on What To Expect When Hiring an SEO Consultant from Singapore.

3. Is SEO Necessary for My Company?

Isn’t it true that it’s never a bad idea to give anything a shot? Simply said, if you want to increase visitors to your website, you will need SEO. Many firms are moving and marketing their presence online as the digital world evolves.

Online audiences are more targeted, and you may reach a larger audience.

There are a variety of SEO consultants in Singapore. iClick Media, for example, offers Search Engine Optimization services targeted to your company’s marketing objectives and goals, employing highly effective and consistent SEO techniques to ensure that your website is highly rated.

4. Is Social Media Helpful In Increasing The Rank Of My Website?

Social media marketing can be helpful depending on the way you are promoting your company.

They become brand advocates when you offer high-quality content or information that resonates with your target audience. This will result in them reading and sharing the articles with more people.

Although social media has no direct effect on SEO rankings, the links posted on various social media platforms assist to build brand awareness through shared media. Usually most marketers would want to learn Do-It-Yourself (DIY) kind of SEO and here’s 1 interesting blog article to share with you – 6 Do-It-Yourself SEO in 2020.

It is essential to utilize social media to promote your business in order to build a stronger online presence since it has the ability to drive visitors to a website, which affects search rankings.

5. How do I know what kind of Keywords That People Are Searching For To Identify Businesses Like Mine?

Keywords are crucial since they are what people are looking for, and the information you give must fit into that category. It’s tough to imagine what search terms consumers might use to locate your business online.

As a result, be sure to investigate what you think your target audience is looking for and whether the SEO keywords you include in your post are related to your brand, product, or service, as well as the keywords they employ.

Engaging agencies that offer SEO services can essentially help your website to:

• Grow
• Increase traffic
• More brand awareness
• Spreading through word of mouth
• Increase revenue

6. How Long Does It Take To Rank on Google By SEO Agency Singapore?

Google rankings are based on the most suitable or requested query being searched for. Thus, the content posted has to be understood by your target audience.

If you are still struggling with your rankings in Singapore, finding SEO consultants can help to analyze, identify and provide relevant solutions to improve websites and also search engine results performance.

They will give company owners professional advice and ideas on how to increase natural traffic and improve ranking positions in order to attract more people to click on their website. For most SEO practitioners, I would recommend that they read the Beginner’s Guide to Link Building in 2020 before they push on further. This can help give them a good idea about off page SEO before they dive deep in.

7. Should I focus on SEO, PPC advertising, or both?

Unlike SEO services, PPC also known as Pay-Per-Click (PPC) which is a different type of digital marketing method as compared to SEO. PPC increases online exposure by putting content in front of the target audience through social media platforms such as pop-up ads but you will have to pay to advertise.

• The advantage over PPC would be advertisers will have to pay the publisher a fee each time a viewer clicks on their advertisement.

For SEO, one page might possibly occupy high-ranking positions in the Google SERP if your content is appropriately optimized.

• The advantage is that the Return on Investment (ROI) for SEO increases over time.

Both are effective as SEO with PPC helps you to up your rankings on Google’s SERP. PPC and SEO will work together to reduce competition and strengthen your company’s image.

As a result, combining the two techniques, will also optimize your marketing ROI and increase the reach of your target audience.

8. What Are Google’s Important Ranking Factors?

Google’s algorithms use more than 200 ranking strategies to categorize websites depending on how relevant and trustworthy their pages are. Google’s ranking systems are built to filter through large amounts of websites in seconds to provide the most relevant, helpful results, and offer them in a way that makes it easy to find what you’re searching for.

Here are some important ranking factors to consider.

1. Quality of content

2. The freshness of the content

3. Mobile friendless for accessibility

4. Efficiency in loading the page

5. Schema Markup to comprehend specific texts

9. How does a Google Penalty work?

When Google identifies unknown functioning or a breach of the Search Engine Optimization standards, it imposes penalties. There are two types of penalties given by google:

• Algorithmic
• Manual

To prevent yourself from getting a penalty, stay away from link schemes and minimizing the use of keywords will help otherwise, seek advice from your personal SEO consultants and agencies.

10. Why isn’t my Website Ranking on Google?

It’s crucial to remember that a newly created website will not rank highly within a day since Google prefers relevant sites with established authority over time, thus it takes time for a website to perform organically before ranking higher.

The following are some of the reasons why your website is not visible:

• It might also indicate that the material on your website is irrelevant or of poor quality and that it does not correspond to the keywords typed by your target audience.
• The website may not be recorded in the SEO system, and it is now obstructing search engines.
• There has been a violation of Google’s SEO guidelines, resulting in a manual penalty.

As previously said, SEO is an earned media, and you must earn your way to the top of Google by demonstrating that your website is appropriate and deserving of that position. We recommend that you digest this – 5 Big Mistakes in Search Engine Optimization before going further down this article.

11. Why Has My Organic Traffic Dropped?

There are many possibilities that might cause a rapid drop in organic traffic, including a drop in ranks, changes to your website, decreasing relevance for your content, or Google adjustments. These are some situations that no one has control over.

If the content uploaded has been consistent and relevant but your online traffic continues to decrease, it could possibly mean that a new competitor has entered the market and has overtaken your website visibility.

12. Is there a difference between On-Page SEO, Off-Page SEO, and Technical SEO?

Using SEO services and hiring agencies will help you to handle your SEO campaign as they know the right keywords to use and will incorporate them into your content. Investing in on-page SEO and technical SEO will help to optimize your page to influence the rankings on Google.

On-Page SEO involves coding, in this case, HTML. It helps optimize web pages in the search for specific keywords to improve traffic. Any changes on the page will be visible to readers where they can see whatever changes made. It optimizes the rankings shown and the main purpose is to allow other pages a higher chance of appearing in the search results.

Off-Page SEO cannot be controlled such as how far your information will spread and who clicks on your website but every link received can be known that your website has quality.

Technical SEO helps improve the technical parts of your website to boost the rankingin search engines. It optimizes everything at the back end and makes the website function more efficiently in terms of speed and digesting content for the search engines to comprehend better.

On-Page SEO	Off-Page SEO	Technical SEO
Quality content	Content Marketing	Content management system
Content length and readability	Social media	Page speed
Keyword optimization	Reviews	Mobile accessibility
Meta Data	Influencer marketing	Robots.txt
Title Tags	PR	Fully qualified URLs

13. What is a suitable PageSpeed score?

More than half of your audience is going to leave if your page takes more than 3 to 5 seconds to load. As a matter of fact, speed is important but improving your PageSpeed score beyond a certain point can be incredibly challenging with cost and time.

The average page speed score can go up to 8 seconds but a good score would be below 3 seconds to prevent long waiting time.

14. What are some Technical SEO problems?

Although technical SEO can help your website to operate more efficiently, here are some common technical SEO issues that may occur without you knowing:

No HTTPS Security	This occurs when your website is not secured, thus this problem has to be resolved immediately as it will drive people away
The site is not indexed	Ensure your website has been recorded onto Google to allow your website to be visible online when searched.
Slow Page Speed	As mentioned in question 14, if your page loads slower than 3 seconds, users will leave. To fix this, one of the best options is to clarify with your SEO agency or web developer to solve this issue.
Poor quality links	Poor links will result in poor user experience and it will shun people away. Having high-quality links gives off a good image to your target audience that you deliver excellent quality content.

15. How Long Should a Page of Content Be?

The most optimal level for SEO would be between 600 to 1000 words per page. The ideal article length should be between 1000 to 2,400 words. It should not be too short as less than 300 words can be considered less while more than 4000 can be too long and your audience will gain nothing from reading it.

It is not only important to learn which keywords to use to maximize SEO but also to learn how to categorize and split your paragraphs. If they get too long, divide them into sections and insert a few pictures for aesthetic purposes so as to not bore them. Splitting of paragraphs also helps to create suspense in the readers, making them stay longer on the page.

16. What should I do to produce SEO-Friendly Content?

It is always crucial to conduct keyword research on the topic that you wish to talk about.

• The length of the keyword should not be a one-letter word as information generated can be vague.
• Buzzworthy and catchy titles can create a huge impact as it increases your chances of ranking up.
• Paragraphs should be short and simple, sticking to 2 to 3 sentences and not more than 5 lines.
• The use of different features such as bolding, underlining, italics, bullet points can be a game-changer. This helps to give your audience a summarised view of the important parts of that paragraph.

An SEO agency Singapore is always up to date on the current trends. Furthermore, if they discover that your business is well-suited to current trends, they will advise you on them and assist you in putting them into practice. As a result, as part of your digital marketing plan, you should engage SEO agencies in Singapore.

17. Will Duplicate Content impact my website’s ranking?

Duplicated content occurs when a unique website address (URL) appears in more than one web address.

It can cause content management system (CMS) difficulties as Google is unable to read data that is considered similar to others once they do not detect any changes in it.

This will, however, impact your rankings in the web pages as duplicate content is considered bad for SEO.

18. Definition of Link Building?

Link building contributes in important aspects that are helpful, natural, and high of excellent quality such as the content you have and this helps to increase the search engine rankings of that particular page.

Without backlinks, your website may not receive the full potential for it to rank well in the search engines, thus, they are important to have when it comes to ranking your website.

Under Search Engine Optimization (SEO), link building is also known as a hyperlink that links relevant web pages to your website.

There are a few types of links such as:

• Editorial
• Resource
• Acquired
• Reciprocal

Low-quality links will result in spammed blog comments and paid links entering your website and it can eventually be unhealthy to your site.

The advantages of link building will allow you to form good relationships, referral traffic, and brand awareness as well as building.

19. Does getting more links benefit me?

When it comes to Link Building, it is all about quality otherwise your ranking stays stagnant. Getting more links may seem like an easier chance of ranking higher but if the quality of content does not make sense or is not relevant, the quality of links will eventually decrease. Links are not purchasable and are considered a form of violation so do avoid being penalized by Google.

20. What Is PageRank?

PageRank is an early Google feature that has slowly become the measure that SEOs are drawn to. Pagerank is a ranking algorithm for websites that allows you to appear first in search engine results.

Apart from organic traffic, there are others such as PPC, referrals, and direct traffic, and PageRank is essential since it improves visibility and traffic.

So, do you have a better understanding of how SEO works now?

That brings us to the end of the 20 most often asked SEO questions. This will give you a good sense and beginner’s idea of what the SEO world looks like and how hiring SEO companies and specialists may help you.

Looking for SEO Self-Help For Your SEO DIY? Here are 5 SEO Trends of 2021 to share

SEO consultants

Have you ever heard about SEO Consultants in Singapore or in other parts of the world for that matter? Being an SEO consultant means that you are responsible for a lot of things like planning, implementing and managing your clients’ overall SEO strategy. The company and SEO consultant’s main goal is to attract targeted audiences from search engines like Google or Bing, and try to turn them into customers. This usually requires a lot of planning, strategising, creativity and execution. A professional and experienced SEO consultant will help you stay competitive in the digital marketplace, stay relevant with the trends, help you find potential customers and more. Most importantly, they will help you gain brand recognition. There are many SEO consultants out there who claim that they can move the mountains for you. However, what is important is that you must ask the right questions and sieve out whether the SEO consultant is really what he said he is.

Some of the Search Engine Optimisation consultants’ job scopes include:

• Understanding Client’s Marketing Objectives – knowing customer’s search marketing objectives and goals
• Keyword Research & Analysis – prioritise keywords and phrases
• Know Client’s Company Industry Trends  – always be informed on industry trends
• Improve Existing Website Content – be competent in content editing and update content every now and then
• Keyword Mapping – it assigns phrases to individual web pages so it will be organized
• Continual Process Improvement – there is a need to keep improving content engagement as time goes by to cater to suitable audiences
• Web Re-design & Development – it is crucial to have a understanding of web development and web design (Technical SEO)

You may wonder what does SEO even mean? Well, SEO stands for Search Engine Optimization. It is the practice of improving the quality and quantity of a website’s traffic from search engines. SEO services increase your website’s visibility for when potential customers search for products or services related to what your company offers. All of these work, as it uses a very complex algorithm to determine which website would be most appropriate for you.

Two examples of SEO services are, On-page and Off-page. On-page SEO are SEO strategies and execution or implementation that happen on your company’s website. Whereas for Off-page SEO, it happens off your company’s website. Both strategies are aimed to make your website friendlier and more trustworthy to attract potential customers.

Moving on, we will be talking about the top 5 SEO trends as of this year. The top 5 trends consist of voice search, video marketing, influencer SEO, Google’s BERT and lastly, featured snippets.

Voice Search

Voice search SEO is the optimization of key words and phrases by voice assistants. It focuses on the user’s natural language and delivers answers accordingly. Some examples of voice search are Google home, Alexa, or Siri. How it works is that users will summon the device, ask a question and the voice search device will read out the answer.

It is important for companies and businesses to use the voice search optimization strategy as more people are starting to use search devices. This will also allow you to reach out to more potential customers.

If you are on the road, you can just say “Hey Google. What are the opening hours of SAFRA Toa Payoh?”. Google will be able to tell you the answer based on the SEO done on SAFRA’s website.

Video Marketing

Video marketing SEO is about producing video content that is discoverable in search engines of video platforms or social media platforms. You may now wonder how videos help? Users are more likely to click on a video thumbnail as compared to a search result.

Google also prioritises search results that have a video above those without. It is also more likely for you to outrank search results if you display video content. You not only earn traffic from potential customers, but you will also get backlinks. Backlinks is a link created when one website is linked to another, it is also considered as inbound links.

Nowadays, iClick Media helps our customers with a lot of their photoshoot as well as video production. Here’s an example of work done for My Brother SG – a project headed by NUS, and supported by World Health Organisation (WHO), Ministry of Manpower (MOM) and Ministry of Health (MOH).

Influencer SEO

Influencer marketing focuses on delivering your brand message to a targeted group of influencers rather than potential customers. By doing this, you are relying on influencers to be more known and seek customers. You may be wondering how this works. Well, when influencers create content with relations to your brand, they are helping you to create backlinks for your website. It increases your chances of having other people receive and share these links. There are not many influencers compared to consumers, so it takes time to look for someone who will reach the right target customers.

Here are some examples of Influencer Marketing. Hayley Woo has an instagram following of about 221,000 people! Here is an image of her promoting a handbag for ToryBurch.

Google’s BERT

BERT stands for Bidirectional Encoder Representations from Transformers. What it does is it analyzes context and brings a much deeper understanding of the relationships between every term and sentences.

Google’s BERT is an algorithm that can be used in many applications. One of Google’s missions is to organize all content on the web so they can deliver the best answers to consumers. That is why Google BERT is important for the search experience.

BERT understands what consumers are looking out for and what web pages would help, so it will connect the user to the website. Therefore, BERT gives Google a better understanding of search queries.

Featured Snippets

Featured snippets are chosen search results that will be showcased at the of Google’s results. It is used to answer users’ enquiries immediately so they would not have to scroll through different websites. How featured snippets work is that they come from pages that are ranked top 10. So the higher your content, the higher your website will get a featured snippet. Since Featured snippets are at the top of the results page, they offer visibility to users and boost brand recognition for your company. Not only does your brand get more recognition, it also has an increase in keyword rankings.

Here is an example of an SEO snippet work we did for LegallySmart. When you google for ‘property lawyer fees singapore’, besides us dominating the #1 position over the last 3 years, we also showed other information such as the actual fees of the lawyers on the SERP itself!

Of course there are more SEO marketing strategies to use. The 5 trends that we listed are the popular ones as of 2021. SEO consultants are responsible for a lot of a client’s overall SEO strategy. Being an SEO consultant is not the easiest job in the world. They require a lot of knowledge, researching, branding, formatting and much more. If you would like to do SEO yourself and you want to learn basic SEO, check out this blog post on 6 Do-It-Yourself-SEO.

SEO consultants also have to keep up with the trends and find what is the most suitable SEO strategy for their client’s brand and company. By keeping up with the latest trend, they help their client to stay relevant and seek customers. If you would like to learn more about Search Engine Optimization and how it all works out, feel free to continue to browse through our channel as we have an article fully explaining it.

Over at iClick Media, our chief SEO Consultant is Mr. Terence Sim. He has more than 12 years of experience managing and executing SEO for many big brands from the FMCG industry, healthcare industry, government sector, SMEs and many more! Read more about him below!

Nothing is worse than having miscommunicated expectations from the business that hires SEO consultants to help them succeed. A highly experienced SEO company ought to be able to provide a realistic idea of what to expect from hiring them. They should not give false hopes or unrealistic results. Some consultants promise quick results, but in reality, SEO takes time.

Knowing what to expect means you can hold the consultant accountable without making unreasonable demands based on the unclearly-defined expectations. When the foundation has been set, any business that acquires SEO service can anticipate the following expectations from the SEO consultants in Singapore.

Expect SEO Firm to:

Find the Best Keywords Just because a particular keyword or key phrase is the search term your business should focus on does not mean it actually is. Professional consultants have access to different tools that enable them to perform keyword analysis to find out the most effective keywords. Some keywords may perform better than the others, and an experienced SEO company will know how to figure this out. Generic keywords may deliver a good amount of traffic, but you should target traffic that turns into ready buyers. Businesses can expect the SEO firm to take the keyword suggestions and formulate a list of specific phrases that will turn searchers into customers.

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Use Acceptable Practices Search engines like Google make use of complex algorithms to determine how a website ranks on SERPs. Although the algorithms are not disclosed, Google openly shares which search engine optimization strategies are acceptable and which techniques violate their guidelines. Those tactics that don’t adhere to their rules are commonly referred as “Black Hat” while the techniques that follow their guidelines are known as “White Hat.” You should expect the SEO firm to only use practices that abide by the rules to avoid the risk of getting penalised or banned from the search engine. It is very tempting to resort to black-hat techniques to get ahead but it’s also a big risk that can affect your website.

Optimise Your Website An SEO expert knows that there are three tiers of SEO, such as technical, on-page and off-page optimisation. Expect the consultant to perform on-page optimisation to help increase traffic. On-page optimisation involves placing keywords you want to rank in the title, heading, and the content of your web pages. The SEO company will likely request some changes on your existing website to implement on-page optimisation. Sometimes, you may need to redesign the entire website to integrate SEO and improve its overall performance. Moreover, the contents of your site must be well-written and informative to provide value to your visitors, not just for the sake of inserting keywords on it. This is why on-page SEO also involves professional copywriting. Track Results An SEO consultant is expected to monitor the performance of the campaign to determine whether the techniques are effective or not. Ranking and link-building reports are important metrics, but of course, you need actual results. Conversions and click-through rates are key performance indicators that can inform you what results the SEO campaign is producing. If a visitor performs the desired action, this is where a conversion happens. For e-commerce websites, this can mean sale while for service-based businesses, it comes in a form of a phone call or email. An SEO services provider is expected to track results and present to the client.

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FAQs – SEO Services by iClick Media

1. What does your SEO company in Singapore specialise in?

We specialise in result-driven SEO strategies that help Singapore businesses improve visibility, attract qualified traffic, and grow revenue sustainably.

2. How can your SEO agency help my business grow in Singapore?

We help your business reach the right people at the right time in a competitive market. This leads to more enquiries, conversions, and long-term trust in your brand.

3. What results can I expect from your SEO services?

Clients usually see better rankings, more organic traffic, and better leads within 3 to 6 months, and this growth continues over time.

4. Can your SEO agency help with technical SEO issues?

Definitely. We can improve site speed, work on mobile usability, fix indexing issues, organize site structure, and deal with other elements affecting rankings.

5. Do you offer link building as part of your SEO services?

Yes, we build high-quality, relevant backlinks that build your website’s authority and work towards supporting long-term SEO success.

6. What industries does your SEO company work with in Singapore?

The various industries we deal with include SMEs, professional services, e-commerce, health, education, and corporate businesses.

7. Why is SEO important for Singapore businesses today?

SEO allows companies to stay in front of an ever-growing digital marketplace with limited reliance on going solely through paid advertisement programs by connecting potential customers to the companies during their search for products/services.

8. How do you measure SEO performance and ROI?

We track keyword rankings, organic traffic, conversions, and business leads by linking SEO performance to measurable outcomes.

9. Can you improve rankings for highly competitive keywords in Singapore?

Yes, it takes time to get competitive keywords, but our strategy is based on consistency, building authority, and improving rankings over time.

10. Do you provide long-term SEO maintenance services?

Yes, we do. Our ongoing SEO support will help you keep your rankings, adapt to changes in algorithms, and make sure your business keeps growing.